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Ethical Data
118 posts
The Perils of Data Onboarding: Why Quality Beats Quantity Every Time
Thriving in times of change means embracing it. To succeed in today’s hyper-dynamic environment, marketers must adopt key strategies…
Building Consumer Confidence in the Era of Digital Identities
Join me as we dive into the digital transformation with Haider Iqbal from Thales (like “Alice”). Haider will…
The Coming Data Rights Storm
Privacy has become a larger and larger issue for marketers as consumers come to realize just how much…
Crafting a Data Defense in the Age of AI
In our latest episode, we delve into the important aspects of AI security, focusing on how orchestration platforms…
Navigating Ethics and AI in Business
Peter van der Putten, Director of PEGA’s AI Lab sheds light on how companies can balance the interests…
How to Enact a More Transparent Data Privacy Policy
After a decade of companies using customers’ personal data without their permission or knowledge, consumers are pushing back. It’s time for brands to embrace data privacy.
Is ‘Dirty Customer Data’ Holding You Back?
Billy Loizou, area vice president at Amperity, discusses the upside to resisting the fight against ‘messy data’ and the possibilities of working with it.
Building Trust with Customers: Privacy-Centric Strategies for Effective Advertising
Customers still demand personalization. Marketers must find new ways to balance personalization with privacy. Customers want personalization. It…
How to Get the Right Data to the Right People On-time
Vast amounts of customer data have provided marketers with an opportunity to understand consumers like never before. But…
Customerland EP 6 – Achieving Peak Personalization
Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization…
Understanding and Evaluating Data Product Owners
A data product owner is a pivotal member of an agile team. By representing the end user’s best interests…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
How to Help Your Data Teams Put Data Privacy First
It’s clear that while the principles of data privacy by design have been around for many years, the…
Addressing the Customer Experience Paradox
When it comes to the customer experience game, it’s always important to remember that the last best experience…
The Five Rules of Ethical AI
The Ethical AI Manifesto outlines AI’s risks and how to avoid them. Controlling the potential harms of artificial…
Retail predictions 2022 – Who got it right.
To paraphrase Dickens: ‘It was the best of times, it was the worst of times, it was the age…
Activating Earned Data
“We are hungry for earned data anywhere we can get it and it’s fine. You can get transactional…
Data Management Is Dead – Data Empowerment Has Emerged
It’s clear that these old approaches to Data Management simply cannot meet the needs of modern data teams.
Tokenisation and the Transformation of QSR
The tokenisation phenomenon is part of a relatively recent, yet seismic, industry shift towards cloud computing.
Data Inclusion & Ethics: What You Should be Asking your Customers
A fully consented brand-customer relationship will generate the most brand trust and hold up to current and future regulations.
Cookie-less Acquisition Strategies or Bust: What Google’s Delayed Phaseout of Cookies Means
The long foretold ‘cookiepocalypse’ has been delayed … again. Even so, marketers wanting to escape the ongoing uncertainty must take matters into their own hands.
I Pity The Fool: Data Correlations, Predictions, and Causations
If you’ve ever wondered how the per capita consumption of mozzarella cheese correlates with civil engineering doctorates awarded ...
Which Party Data is the Best Party Data? It turns out that’s the wrong question.
Because it has been sourced directly from the consumer, we’re starting to hear “zero-party-data” tossed around as something of a catch-all for good data practices. That leaves me a little uneasy.
The What, Why & How of Consented Data
To fully consent to data being collected, stored, and used in specific ways, customers have to trust that you’ll do as you say.
Brand Trust and the Importance of Being Earnest
Brands offering a clear value exchange - we will collect THIS data and use it in THIS way to give you a better experience - will see their brand trust levels increase.
Gathering Customer Data Effectively to Create Great CX
According to new research, how companies use customer data is becoming more important to the customer experience.
How Will the Death of Third-Party Cookies Impact First and Zero-Party Data?
While first-party data requires visitors and consent, the difficulty with zero-party data is how you get your hands on it.
Inside the Coming Voice Profiling Revolution
When tech companies have further developed voice analysis software – and people have become increasingly reliant on voice devices – I expect the companies to begin widespread profiling and marketing based on voice data.
Data Privacy is a Culture, not a Challenge
To truly succeed, technology and cloud providers must understand that data privacy and trust is a cultural cornerstone…
Navigating the Potholes in Demographic Data ML Models
Biases snuck in from incorporating demographic details without the machine learning developer’s knowledge like in Amazon’s recruitment model.
Do You Trust Your Customer Data?
The most important factor is to see your customer data strategy as an ongoing process rather than a one-off project. Data is never complete.
Insights-led Segmentation Is the Next Normal
More and more organizations understand the need to shift focus from mere campaigns and begin thinking about the customer. The challenge is to turn this blueprint into reality.
Why is Turning Customer Data into Usable Insights Still so Hard?
“What perhaps surprised us was the amount of technology and capability already in place across businesses. What was lacking was the trust in the data ..."
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
Optimizing CX with Cloud-Based Digital Identity
Your CIAM system facilitates your customers’ trust in your brand. It’s a key interaction enabler.
Why Segmentation Matters
Incentivizing the behavior of already highly engaged customers looks very different than how brands should incentivize the behavior of customers they want to become more regularly engaged.
Do Consumers Really Want Control Over Their Data?
It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. This should serve to caution online advertisers of a few things: how they collect their data, how accurate it is, and how frequently it’s being used.
Flipping the Script on Customer Data: Dr. Don Vaughn of Invisibly
Invisibly just announced what might be the first fully scalable platform that lets consumers make money on their customer data. The platform, which is currently in beta, will match fully-permissioned customer data sources with brands.
Your Data Privacy: How Much Do People Know?
It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it.
Understanding How to Build an Earned Data Culture
Earned Data Culture looks at individuals, not an audience; micro audiences, not an entire audience. The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer.
The Ethics of Data Analytics: The ‘Should We’ Question
Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.
Data Privacy Demands a Legit Data Protection Strategy
Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.
How to Glean User Insight While Respecting Personal Privacy
The first step in redesigning user analytics is acknowledging that the average privacy and security measures taken on sensitive information are neither private nor secure.
Why Agencies are Ditching Complacent Data Providers
Incoming bans on third-party cookies, driven by Google and Apple, have made many agencies more closely scrutinize the origins of any third-party data they might be using.
What’s the Difference Between Zero-Party & Earned Data?
Earned Data stitches together a conversation with your consumer that can dramatically increase their satisfaction with your organization, brand, or products.
Is There Good Bias in AI, or is AI Bias Always Undesirable?
Removing bias from AI systems is a growing preoccupation. But is removing all bias from AI the proper goal?
Data Leaks aren’t Breaches but they’re Still Screwing Users
Doesn't matter how the data got out -- the end result is the same.
Earned Data: The Key to Both Brand and Customer Satisfaction
Sometimes two things marry up so well — it’s as if it was meant to be. They call that serendipity, or in the corporate world: synergy.
Data of the Dead: Digital Immortality Exposes Holes in Data Protection Laws
"Human society as a whole is creating more digital footprints than ever before ..."