Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
What Could You Do with Realtime Competitive Intelligence?
Back by popular demand! We’re showcasing the best of TheCustomer, featuring the most popular articles from the past…
What’s Keeping CMOs and Brand Managers Up at Night?
Dealing with competition is part-and-parcel of brand marketing and management life.
The 2022 Customer Engagement Technology Buyers Guide
The guide identifies 14 Best-in-Class technologies from across a broad spectrum of categories, verticals and disciplines. It represents the tip of the iceberg in terms of the number of technologies available and what we feel are the cream of the crop in terms of the quality of their offerings.
Insights-led Segmentation Is the Next Normal
More and more organizations understand the need to shift focus from mere campaigns and begin thinking about the customer. The challenge is to turn this blueprint into reality.
How to Reduce Your Customer Churn Rate – 12 Strategies
Achieving a lower customer churn rate means understanding what is causing your current rate of turnover, and how you can eliminate the causes.
6 Common Customer Onboarding Issues & How to Fix Them
Whether it’s confusing customers or taking too long, the end result of poor onboarding is usually the same – customers don’t stick around.
Future-Proofing Your Marketing Capability
The challenge many organisations face is whether their marketers have the technical skills to enable these changes.
Upskilling & Upscaling Your Martech Stack
While there are a lot of innovative technology solutions available to marketers today, before feeling pressured into using solutions for the sake of using them, marketers need to go back to their roots.
Building a Marketing Tech Stack for Product-Led Growth
Your product usage data is worth its weight in gold, and the MarTech space has evolved over the past few years to equip you to build a system to extract, refine, and act upon this data.