Technology leaders want a strong Marketing partner. They look to Marketing to be articulate, visionary; to build a…
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
Back by popular demand! We’re showcasing the best of TheCustomer, featuring the most popular articles from the past…
Dealing with competition is part-and-parcel of brand marketing and management life.
The guide identifies 14 Best-in-Class technologies from across a broad spectrum of categories, verticals and disciplines. It represents the tip of the iceberg in terms of the number of technologies available and what we feel are the cream of the crop in terms of the quality of their offerings.
More and more organizations understand the need to shift focus from mere campaigns and begin thinking about the customer. The challenge is to turn this blueprint into reality.
Achieving a lower customer churn rate means understanding what is causing your current rate of turnover, and how you can eliminate the causes.
Whether it’s confusing customers or taking too long, the end result of poor onboarding is usually the same – customers don’t stick around.
The challenge many organisations face is whether their marketers have the technical skills to enable these changes.