Browsing Category
CDPs
13 posts
Are CDPs Worth the Investment?
Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return…
Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
CDPs Can Make Email WAY More Effective
But do brands have the courage to send less email? Everyone talks about email personalization. And Customer Data Platforms…
The Marketer’s Guide to Implementing a CDP
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
Customerland Ep 11: Accelerating into Retail Media Networks
Amperity is, at its core, a CDP. But as I suspected, and as Matt Hallett, their head of…
4 Signs a Customer Data Platform might not be a Fit for your Brand
A CDP isn't always a good fit for your organization and its martech stack. Here are four signs that should give you pause before making an expensive, time-consuming commitment.
Rob Tarkoff Talks Data Innovation in the Customer Journey
Customer experience and customer data go hand in hand. Oracle is one company that made a clear statement on that when they added Oracle Data Cloud to Rob Tarkoff’s Oracle CX Cloud responsibilities.
How to Build a Better Data-First Strategy
It is hard to imagine a company that does not claim to use data to make better and smarter decisions. How can they improve their ability to build a better data-first strategy and get better at measurement?
Only 11 per cent of brands use customer data effectively
Brands are struggling to create a unified view of the customer
CDPs Help Solve An Old Problem, But Might Aggravate A New One
CDPs create a persistent, unified customer database that is accessible to other systems. In turn, that makes it easier to personalise experiences and in theory better meet the customer’s need.
Bring Your Customer Data Together to Enable Customer Success
The future of managing customer data lies in delivering experiences — be they at call centers, via targeted marketing campaigns, or otherwise — that create and strengthen genuine relationships with customers.
The Marketing Funnel is Dead. Long Live the Funnel!
Nothing is linear and marketing is not easy. It was easy at one time but that was at least two years ago.
The Evolution of CDPs and Where They Are Headed
There is a lot of hype and confusion regarding CDPs. Most organizations aren’t sure what CDPs are, and how they are supposed to help marketers.