Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
But do brands have the courage to send less email? Everyone talks about email personalization. And Customer Data Platforms…
Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs…
Amperity is, at its core, a CDP. But as I suspected, and as Matt Hallett, their head of…
A CDP isn't always a good fit for your organization and its martech stack. Here are four signs that should give you pause before making an expensive, time-consuming commitment.
Customer experience and customer data go hand in hand. Oracle is one company that made a clear statement on that when they added Oracle Data Cloud to Rob Tarkoff’s Oracle CX Cloud responsibilities.
It is hard to imagine a company that does not claim to use data to make better and smarter decisions. How can they improve their ability to build a better data-first strategy and get better at measurement?
Brands are struggling to create a unified view of the customer
CDPs create a persistent, unified customer database that is accessible to other systems. In turn, that makes it easier to personalise experiences and in theory better meet the customer’s need.
The future of managing customer data lies in delivering experiences — be they at call centers, via targeted marketing campaigns, or otherwise — that create and strengthen genuine relationships with customers.