Browsing Category
Consumer Insight
193 posts
Beyond Demographics: The Latino/Latinx/Latine Debate
Not a day goes by when a client doesn’t ask us to opinionate about whether they should use…
Passikoff: Brand Exnovators
Here’s my “Word of the Day.” Exnovation. I used a thesaurus to find it. “Exnovation” has been described as…
Passikoff: Brand Color Wars
If I say the name, “Louboutin,” what do think of? Shoes with red soles, right? How about “Post-Its”?…
Passikoff: Attack of the Loyalty Juggernauts
Consumers – you and me – make 35,000 choices a day. One every 2.5 seconds. Depending on category…
Wrangling the Wild West of Digital Dashboards
“It’s complicated right now. Carmakers have invested in cutting-edge UI design without any boundaries or industry standards.” Are…
2024 Retail Marketing & Loyalty Outlook: A Conversation with Eagle Eye’s Tim Mason
In September of last year, we spoke with Tim Mason, CEO of Eagle Eye and architect of the…
Predicting the Next Wave in Grocery and Shopping Behavior
Discover the future of consumer shopping habits and strategy adaptation with Barbara Connors, Vice President Strategy and Acceleration…
Decoding the 2024 Retail Consumer Psyche
A survey of surveys. In 2024, the consumer landscape is undergoing a remarkable transformation. Shaped by a confluence…
Headless CMS as a Capability Not a Strategy
Arc XP’s Matt Monahan explains what goes into success with a headless CMS.
Connecting with the Elusive Gen Z and Generation Alpha
For brands and companies to remain relevant to Gen Z audiences, it’s going to be increasingly important to make sure corporate values are aligned with the values this generation espouses.
The Science of Holiday Gifting: Unwrapping what Really Drives our Buying Behaviors
Understand what Need State you are uniquely positioned to serve, and which consumer target is most likely to be seeking that emotional payoff.
Consumer Trends: The “Why” Behind Drink Choices
While the lines between sports and energy drinks might be blurring, decision science explains why, and what to…
Decoding the AI Impact on Customer Advocacy: Insights from GoDaddy
Ever wondered how AI could revolutionize customer experience? Get ready to be enlightened by our guest, Mel Si,…
Passikoff: 10 Rules for Brand Performance
Former-Borscht Belt comedian, 1950’s TV script writer, filmmaker, and philosopher, Mel Brooks, cautioned, “Hope for the best. Expect…
Listening is a Misunderstood Part of Marketing
Actions speak louder than words, which is why “listening” to what your prospects and clients do can be…
Pushing Boundaries in Grocery Retail Innovation
Our guest for today’s episode is Andrew Cron, who wears many hats as the Senior Vice President, Chief…
Passikoff: Patriotic Brands Matter (and Win)
Brand Keys released their annual Most Patriotic Brands survey. It identifies which brands best embody the value of “patriotism".
Customer Journey Mapping 3.0
Traditional journey maps, designed qualitatively in a workshop and then immortalized on the boardroom wall, are unfortunately often conceptual at best.
Gen Z’s Expansive Views on Gender and Sexuality Are a Call to Action for Brands
Gen Z is excited to shift the conversations that brands, advertisers, and marketers are having about how to…
Performance, User Empathy are the New Priorities
Performance is no longer an optional investment for companies looking to access diverse global markets and build customer…
Solving CX by Starting with Customer Expectations
For the record I have no problem with NPS. I want to get that out of the way right…
Navigating Data Privacy Compliance in a Privacy-Conscious World
As long as your data privacy infrastructure is compliant, and you have the tools to analyze and manipulate…
Expectations Are The Key
A consumer makes about 35,000 choices a day. One every 2.5 seconds. Depending on the category and age…
Consumer Research: ML vs Statistics Cage-Match
We want to contribute intelligent tools to the consumer research space to help free time for thinking within…
How Brand Tracking can make Marketing Investments Recession-Proof
Kantar evidence from the last recession of 2007-2009 demonstrates that tightening the purse strings starts with the marketing…
12 Trends in Ecommerce for 2023 & Beyond
Today’s consumers have more options than ever. As these consumers become increasingly diverse and seek a customized, convenient…
Wiedemann: Young’s 3 Immutable Marketing Principles
What Shirley Young taught me about competition and what customers want
The 4 Reasons Your Journey Maps Are Failing You
How leading businesses are turning from the customer journey map to the customer.
Three Pillars of User Delight
Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.
Future Forecasting: Predicting Customer Behavior with Data
Anticipating your customers’ wants and needs isn't a superpower or gimmicky mind trick – it's a valuable business strategy that supercharges sales!
Harnessing Social Commerce: The Wild West of E-Commerce
Social shopping journeys haven’t benefited from the 30 years of optimization, and this is evident in what consumers experience.
Social Listening Strategy: How to Get Started and Leverage It to Unlock Opportunities
Social listening tells you what the discussions around your brand are, along with how and where they’re happening.
How Brands Can Connect with the Hybrid Shopper
Hybrid shoppers are a valued customer to CPGs, because this profile ultimately engages more with brands than most other groups.
“Get Messy”: Gen Z Insights with New Moon
"Gen Z is much more experimental, they're much more messy, more chaotic, more emotional [on social channels]."
Integrating Customer Insights to Help Reduce Churn: A Conversation with Christian Wettre of SugarCRM
Change is happening faster. That means customer churn is happening faster if the organization is not prepared for that. So, speed kills unless you're prepared for it.
The Five Zeros Reshaping Stores
Consumers now demand much more than value and convenience—and tolerate fewer shortfalls.
Passikoff: The Cocktail Culture Driving Changes in Alcohol Brands
Loyalty – for virtually every alcoholic beverage category – is driven primarily by things like appearance of versatility (the critical word being “appearance”).
Highlights from the NielsenIQ Retail and Consumer Outlook
On the heels of the release of the NielsenIQ E-commerce Snapshot Report, we sat down with Harvey Ma,…
Data Sharing with Privacy: Potential and Limitations
Demystifying private data sharing to reap the full value of data.
Building Customer Empathy Into Your Omnichannel Marketing Strategies
Empathy is not just about connecting on an emotional level with your customers. Rather, it is all about giving them experiences that they want — experiences tailored to their needs and their preferences.
Empathy Mapping: The Future of Gamification
Empathy mapping can help organizations shape how they target, engage, and interact with customers.
Passikoff: Brand Engagement is Actually Pretty Straightforward
Defining your category’s Ideal is where it gets tricky.
Consumers Believe Brand Loyalty is NOT About Discounts and Perks
Beloved Brands Bring Personalization, Transparency and Consistent, Quality Goods and Services to All Aspects of the Customer Experience…
Consumers Believe Brand Loyalty is NOT About Discounts and Perks
Beloved Brands Bring Personalization, Transparency and Consistent, Quality Goods and Services to All Aspects of the Customer Experience…
Inside the Coming Voice Profiling Revolution
When tech companies have further developed voice analysis software – and people have become increasingly reliant on voice devices – I expect the companies to begin widespread profiling and marketing based on voice data.
Passikoff: Genuine Consumer Insights or Just “Duh”
People should be able to share their consumer insights and teach and pass on knowledge to a new generation of marketers and researchers. But not duh-worthy stuff.
What the Modern Consumer Journey Looks Like
The evolution of the consumer journey reflects the world's changes in recent years. While it looks different today, it doesn't have to be daunting to brands and retailers.
What the Modern Consumer Journey Looks Like
The evolution of the consumer journey reflects the world's changes in recent years. While it looks different today, it doesn't have to be daunting to brands and retailers.
The Future of Experiential Marketing
Virtual experiences are definitely here to stay, and no doubt will be a huge part of 2022. But it's not about the livestream anymore, it's about the metaverse.
What is customer value? (+ 9 ways to create it)
According to the Zendesk Customer Experience Trends Report 2021, nearly 50 percent of customers will switch to a competitor after just one poor experience.