Consumer Trends: The “Why” Behind Drink Choices
While the lines between sports and energy drinks might be blurring, decision science explains why, and what to…
Why the Pumpkin Spice Bubble Hasn’t Burst Yet (and Why We Should Worry if it Does)
If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer –hopefully never.
Unpacking the Psychology of Snacking
The neuroscience-driven team at Alpha-Diver recently released the “Snack 50 Psych-Pulse” – the first comprehensive measure of the…
Is Nothing Sacred? Why Branded Bowl Games Rub Us the Wrong Way
The college football bowl season promises an ever-growing slate of games with corporate logos on them, held in…