Browsing Category
Customer Journey
44 posts
Customer Touchpoint vs. Customer Journey
Focusing on journeys rather than touchpoints demands a cultural shift from your business. It involves putting customers’ requirements and preferences first.
Why Customer Journey Friction Is the Enemy
By Carlton Retland Winning brands take the time to understand the customer journey so that they can cater…
The 4 Reasons Your Journey Maps Are Failing You
How leading businesses are turning from the customer journey map to the customer.
Customer Journey Mapping 3.0
An interview with inQuba
How to Calculate and Reduce Churn Rate
The idea that retention is important may seem like a basic concept, but focusing on churn reduction is the best way to utilize resources for many companies.
Harnessing Social Commerce: The Wild West of E-Commerce
Social shopping journeys haven’t benefited from the 30 years of optimization, and this is evident in what consumers experience.
Is Value Realization the Secret to Customer Lifetime Loyalty?
What is value realization, and how can it help you create more loyal customers?
It’s Not the Metrics, But the Customer Story That Counts
There is ample debate as to which approach to understanding your customer is "best". But there can be no doubt that analyzing and understanding the customer journey is one of them.
Digital Transformation doesn’t have to be a Painful Journey
The journey toward digital transformation and a more data mature company is continuous.
How Can Subscription Business Models Help to Generate More Revenue and Reduce Churn?
Ray Bak, Head of Commercial Partnerships at Worldline, describes how subscription business models and improved billing operations can reduce churn and increase the monthly recurring revenue (MRR) in the fast-growing world of subscription services.
