How leading businesses are turning from the customer journey map to the customer.
An interview with inQuba
The idea that retention is important may seem like a basic concept, but focusing on churn reduction is the best way to utilize resources for many companies.
Social shopping journeys haven’t benefited from the 30 years of optimization, and this is evident in what consumers experience.
What is value realization, and how can it help you create more loyal customers?
There is ample debate as to which approach to understanding your customer is "best". But there can be no doubt that analyzing and understanding the customer journey is one of them.
The journey toward digital transformation and a more data mature company is continuous.
Ray Bak, Head of Commercial Partnerships at Worldline, describes how subscription business models and improved billing operations can reduce churn and increase the monthly recurring revenue (MRR) in the fast-growing world of subscription services.
Focusing on journeys rather than touchpoints demands a cultural shift from your business. It involves putting customers’ requirements and preferences first.
Customer expectations are continuously changing and evolving – you need to keep up. Only by delivering relevant, seamless customer experiences will you prevent your customers from looking elsewhere.