If you want to build a product-led tech stack or evaluate your current one, I’d recommend starting at the top of your funnel. Then, map out any gaps that your current stack has against the core components of the PLG MarTech stack.
Over the past few years, B2B SaaS companies have been transitioning from more traditional sales-led GTM motions to a more product-led approach. As a result, GTM teams, their success metrics, and supporting technologies are starting to look very different.
by Jacob Levinger
In this post, I’ll unpack the key differences between sales-led and product-led funnels. In doing so, I’ll explore what it looks like to build a strong Marketing Technology (MarTech) stack for a product-led funnel, along with how to evaluate your own tech stack.