Social listening tells you what the discussions around your brand are, along with how and where they’re happening.
It is energizing and inspiring to get a good feed of current survey information, especially in this time…
Speed and simplicity are strong suits, but they fall short in other ways.
25% of Gen Alpha kids surveyed say their preference for what to buy is influenced most by influencers or bloggers on social media.
McDonald has penned an important and well-supported challenge to reform the insights industry. We think it deserves your attention.
As expertise about increasingly complex technologies becomes more difficult to verify, questions of (customer) trust are getting more and more important.
This year, McDonald’s, Coca-Cola and Johnson & Johnson have all got rid of the CMO positions to spread duties across a number of roles or bring in a chief growth officer or chief customer officer.
In April 2019, Benjamin Burkholder (who is awesome, by the way) published a Medium article showing off a script he wrote that uses SERP result features to infer a user’s search intent.
Because we’re a fairly new publication I spend a lot of time explaining who we are and why we exist and, after several hundred of those conversations it occurred to me that one of the real reason’s we’re here is to bring some badly needed credibility to this space.
If established companies are pursuing digital transformation in order to repel new tech-intensive entrants, their digital innovations need to be focused on applications that are visible and beneficial to customers.