Browsing Category
Customer Intel
18 posts
Social Listening Strategy: How to Get Started and Leverage It to Unlock Opportunities
Social listening tells you what the discussions around your brand are, along with how and where they’re happening.
Wiedemann: Managing Toward Invisible Pain
It is energizing and inspiring to get a good feed of current survey information, especially in this time…
How Useful Are “Likely to Recommend” Surveys?
Speed and simplicity are strong suits, but they fall short in other ways.
REPORT: Gen Alpha Purchase Decisions are VERY Social
25% of Gen Alpha kids surveyed say their preference for what to buy is influenced most by influencers or bloggers on social media.
A New Manifesto for the Insights Industry
McDonald has penned an important and well-supported challenge to reform the insights industry. We think it deserves your attention.
Customer Trust: When to Believe What Customers Tell You
As expertise about increasingly complex technologies becomes more difficult to verify, questions of (customer) trust are getting more and more important.
The Role of the CMO is Being Eroded
This year, McDonald’s, Coca-Cola and Johnson & Johnson have all got rid of the CMO positions to spread duties across a number of roles or bring in a chief growth officer or chief customer officer.
A Super-Fast Machine Learning Model for Finding User Search Intent
In April 2019, Benjamin Burkholder (who is awesome, by the way) published a Medium article showing off a script he wrote that uses SERP result features to infer a user’s search intent.
Calling B.S.
Because we’re a fairly new publication I spend a lot of time explaining who we are and why we exist and, after several hundred of those conversations it occurred to me that one of the real reason’s we’re here is to bring some badly needed credibility to this space.
Digital Transformation Should Start With Customers
If established companies are pursuing digital transformation in order to repel new tech-intensive entrants, their digital innovations need to be focused on applications that are visible and beneficial to customers.
On-Demand Brands: Why Customer-focused Innovation is Key
Just 10 years ago, we regularly did the unimaginable: We’d walk out of a building and raise our hand, relying on sheer hope that a cab would stop to pick us up. Today, frustration sets in when our personal, on-demand chauffeur doesn’t arrive at the exact GPS coordinates our app specified.
Expectations of Innovation: How to Fulfill Your Customer Mandate
With high risks and higher rewards, successful innovation requires that brands not only push processes and technology forward, but also effectively communicate features to customers.
Understanding the Cohort of Moms
The modern mom is not the stay-at-home stereotype you remember from TV – she usually has a job outside the home. She also relies on a larger, unpaid network of family members to balance everything she needs to get done.
Retailers must champion inclusivity in marketing campaigns to widen appeal
Retailers must introduce older models into their marketing imagery and partner with popular influencers over 50 to avoid alienating shoppers.
What To Do When Your Customer Changes the Channel
Fluent's research shows how top brands are mastering the challenge.
Behavioral Segmentation Examples and Insights
Behavioral segments are based on intricate customer behaviors: browsing habits, engagement recency and frequency, purchasing patterns, and other online and offline activity.
Data vs. Opinion: Why You Need Both
The paradox of data as it applies to marketers is that, as we come to know more and more about our customers’ habits, interests, and buying behavior, we can lose our connection to them as human beings who are not just consumers.
The Co-Op grows with strong customer insight
UK convenience retailer The Co-op is working on new customer insight to build on the success of last year’s summer, which saw sales soar on the back of the scorching weather.