Browsing Tag
Wharton
2 posts
Wharton: Why CX is CEO’s Job No. 1
Job No. 1 for CEOs today is ensuring the company delivers a compelling customer experience. This laser sharp focus on the total experience must span the entire demand and supply chain and incorporate every aspect of how products and services are designed, priced, marketed, sold, delivered and supported.
How to Build a Better Data-First Strategy
It is hard to imagine a company that does not claim to use data to make better and smarter decisions. How can they improve their ability to build a better data-first strategy and get better at measurement?