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Consumer Psychology
104 posts
Deep Dive into the Consumer Motivations that Drive Sales
Does Psychology Provide a Crystal ball into Brand Performance? Human beings have always longed to predict the future…
Loyalty Reimagined (Pt 1)
A Blueprint for Active Customer Engagement in Today’s Market Alone we can do so little; together we can…
Planes, Trains, and Engaging with Strangers – a New Year’s Missive
Editor’s note: E.B.’s holiday story is generating a lot of interest and interesting commentary – like this one…
Media at the Intersection of Latinx and LGBTQIA+
Brands and Media Can Make a Difference Given the current backlash against LGBTQIA+ and its impact on the community,…
The Science of Holiday Gifting: Unwrapping what Really Drives our Buying Behaviors
Understand what Need State you are uniquely positioned to serve, and which consumer target is most likely to be seeking that emotional payoff.
Neuroscience in Market Research: Beyond the Hype
While neuromarketing is simpler than many perceive, it does require discipline in changing bad habits of many legacy marketing research practices.
Why the Pumpkin Spice Bubble Hasn’t Burst Yet (and Why We Should Worry if it Does)
If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer –hopefully never.
Creating Resonance: How Values Shape Consumer Engagement
Unlock the power of values in marketing. Join us on this enlightening journey with our guest, David Allison,…
Unpacking the Psychology of Snacking
The neuroscience-driven team at Alpha-Diver recently released the “Snack 50 Psych-Pulse” – the first comprehensive measure of the…
Passikoff: Big Brand Blunders
“likes” and “tweets” have become surrogates for real ROI and where, unfortunately, in the rush to rush to…