Browsing Category
Consumer Psychology
105 posts
Passikoff: Brand Color Wars
If I say the name, “Louboutin,” what do think of? Shoes with red soles, right? How about “Post-Its”?…
Deep Dive into the Consumer Motivations that Drive Sales
Does Psychology Provide a Crystal ball into Brand Performance? Human beings have always longed to predict the future…
Loyalty Reimagined (Pt 1)
A Blueprint for Active Customer Engagement in Today’s Market Alone we can do so little; together we can…
Planes, Trains, and Engaging with Strangers – a New Year’s Missive
Editor’s note: E.B.’s holiday story is generating a lot of interest and interesting commentary – like this one…
Media at the Intersection of Latinx and LGBTQIA+
Brands and Media Can Make a Difference Given the current backlash against LGBTQIA+ and its impact on the community,…
The Science of Holiday Gifting: Unwrapping what Really Drives our Buying Behaviors
Understand what Need State you are uniquely positioned to serve, and which consumer target is most likely to be seeking that emotional payoff.
Neuroscience in Market Research: Beyond the Hype
While neuromarketing is simpler than many perceive, it does require discipline in changing bad habits of many legacy marketing research practices.
Why the Pumpkin Spice Bubble Hasn’t Burst Yet (and Why We Should Worry if it Does)
If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer –hopefully never.
Creating Resonance: How Values Shape Consumer Engagement
Unlock the power of values in marketing. Join us on this enlightening journey with our guest, David Allison,…
Unpacking the Psychology of Snacking
The neuroscience-driven team at Alpha-Diver recently released the “Snack 50 Psych-Pulse” – the first comprehensive measure of the…
Passikoff: Big Brand Blunders
“likes” and “tweets” have become surrogates for real ROI and where, unfortunately, in the rush to rush to…
A Behind-the-Scenes Look at Consumer Behavior
It’s not always obvious why people make the decisions they do. If a customer buys a certain product,…
Is Nothing Sacred? Why Branded Bowl Games Rub Us the Wrong Way
The college football bowl season promises an ever-growing slate of games with corporate logos on them, held in…
Three Pillars of User Delight
Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.
Future Forecasting: Predicting Customer Behavior with Data
Anticipating your customers’ wants and needs isn't a superpower or gimmicky mind trick – it's a valuable business strategy that supercharges sales!
TikTok Isn’t the (Only) Answer: What Neuroscience Tells Us About Digital Engagement
The reason someone engages with a given digital medium matters, and that reason isn’t the same across all platforms.
Building Brand Ethos: Why Emotion Matters
People are drawn to the emotions that drive a brand’s motivations, and when users and consumers alike can attain a full picture of a brand, it encapsulates a significant idea: brand stories are essential.
Trying to Break Through with Health and Wellness? Up the Indulgence.
Widen the aperture of your food innovation with the TRUE reasons consumers treat, indulge, or otherwise act in “irrational” ways – and serve wellness pursuits beyond what meets the eye.
Cognitive Bias and Instigating Innovation
Employees who are empowered to make collaborative problem-solving and creativity a part of their cultures win big in the innovation space.
Building Customer Empathy Into Your Omnichannel Marketing Strategies
Empathy is not just about connecting on an emotional level with your customers. Rather, it is all about giving them experiences that they want — experiences tailored to their needs and their preferences.
Spotify and the Consumer Psychology Behind Choice
The paradox of choice does not stop at music discovery. It affects several aspects of our lives too. Be it from the customer experience of walking through your favorite retail store to selecting your preferred milk at your local supermarket.
Indexing for Consumer Empathy
While we cannot overlook the fact that some people did experience personal gains in 2020, 75% of consumers experienced some form of loss this past year- often in multiple aspects of their lives.
The Danger of Digital Personalization in Consumer Psychology
It's worth questioning the superiority of having unabated access to a personalized sliver of the world. Is there a unique benefit to getting things that are not explicitly designed for us?
Empathy Mapping: The Future of Gamification
Empathy mapping can help organizations shape how they target, engage, and interact with customers.
Hope and Anxiety are Literally Fueling Product Adoption
Do you know what your consumers are hopeful about? Or anxious about? Or maybe (more importantly) what they…
Every Single Cognitive Bias in One Infographic
The human brain is capable of incredible things, but it’s also extremely flawed at times.
Avoiding Five Big Cognitive Biases in Data Science (and Marketing)
Sometimes it is useful to be able to make some sense out of the world based on limited information. On the other hand ...
Nudge Theory Needs More Context
Nudge theory techniques “often ignore the context of a problem” and can be too narrowly focused on changing specific behaviours while not taking into account environmental factors, according to speakers at the Festival of Marketing.
Consumer Psychology: It’s Not Business, it’s Personal
Delivering instant gratification might become a make or break for marketers. Here’s how brands can win by delivering the most relevant, personalized content in near real-time, at the moment of need.
5 Cognitive Biases to design for User Onboarding & Activation
The period where users achieve activation is usually when they are testing out your product and that is exactly when the onboarding experience provided to the user can either make or break the overall user experience.
What UX Designers Can Learn From Therapists
Of course, therapy and UX are unique disciplines with unique challenges and not everything that pertains to one field automatically translates to the other. But what aspects of therapy are applicable to UX? We spoke with UX professionals who’ve made the switch.
Love Me and Be Loyal to Me
If only we could know our customer’s thoughts, and in that moment when perfection is achieved, two hearts beat as one.
Marketing Psychology for the Win!
Crucially, marketing psychology picks up where behavioral science leaves off, exploring a much wider realm of psychological perspectives.
How Apple and Nike have Branded Your Brain
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
Conversations with TheCustomer: Elissa Moses, CEO of BrainGroup Global
Consumer research has come a long way over the past decade but particularly so over the past year…
Passikoff: Is Your Brand Really a Brand?
“What about all those famous people online and on TV? Aren’t they brands?” The answer is, “No, they’re celebrities.” Being a celebrity does not QED a “brand” make.
The Irony of Irony’s Influence on Consumer Behavior
Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior.
The Irony of Irony’s Influence on Consumer Behavior
Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior.
Behavioral Economics is dead – Long Live Behavioral Economics!
At this moment, behavioral economics is in market correction – we have passed the ‘peak of inflated expectation’, suffered through the ‘trough of disillusionment’ and are firmly on the ‘slope of enlightenment’ – now is the time we find the true value of behavioral economics.
5 Ways to Show Empathy in Your Marketing Right Now
Empathy in marketing isn't new or rocket science– in the fictional 1950s, Man Men’s Don Draper was infamous for the way he'd frame a product's features around fulfilling human needs.
Practicing Digital Empathy at Scale
Until now, 'digital empathy' has been a design approach - informing the ways the user experience and processes are designed (the core of human-centric design) but it is still at heart 'empathy as a process'.
Consumers Want Brands to be More Human
Given the permanence of changes in customer behavior, identifying and adjusting to the new consumer psychology is a priority.
When Consumer Psychology Meets Marketing
Experiments and observations all point to the same general conclusion: Our consumer psychology suggests we’re remarkably bad at understanding why we do the things we do.
How the Science of Community Influences Consumer Experience
Can Netflix - the rare digitally native brand with a massive reach and hit shows that transcend socioeconomic divides save us with a koom-baya version of Tiger King? Would all our social ills be cured if we all simply had a Coke and a smile?
How the Science of Community Influences Consumer Experience
Can Netflix - the rare digitally native brand with a massive reach and hit shows that transcend socioeconomic divides save us with a koom-baya version of Tiger King? Would all our social ills be cured if we all simply had a Coke and a smile?
Paradigm Shifts and Provocations: A Guide to Culture in Chaos
2020 has shifted culture as we know it, defining the 21st century's version of the Roaring ’20s, and marketers must adapt to the new ways consumers are engaging with their own wants and needs.
Passikoff: Customer Expectations – Smartphone Edition
You need to be a brand that meets customer expectations and emotionally engages. That's different from being technologically-advanced.
How Social Media Influences the Decline in Shared Consumer Experiences
What are the consequences of a frayed social fabric, and why is it so important to have shared experiences?
Overcoming Privacy Inertia in Financial Services Means Innovating for Trust
Transparency bridges that gap. Authenticity fills the void. Asking for permission, as it turns out, is more effective than making an apology.
3 Ways to Build Retail Trust
Consider this: Only 11% of consumers trust retailers to properly handle data breaches, according to a survey by First Data.