Browsing Category
behavioral economics
39 posts
The Science of Holiday Gifting: Unwrapping what Really Drives our Buying Behaviors
Understand what Need State you are uniquely positioned to serve, and which consumer target is most likely to be seeking that emotional payoff.
Wiedemann: Where Eyeballs Are Going
For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
Every Single Cognitive Bias in One Infographic
The human brain is capable of incredible things, but it’s also extremely flawed at times.
Avoiding Five Big Cognitive Biases in Data Science (and Marketing)
Sometimes it is useful to be able to make some sense out of the world based on limited information. On the other hand ...
Marketing Psychology for the Win!
Crucially, marketing psychology picks up where behavioral science leaves off, exploring a much wider realm of psychological perspectives.
The Irony of Irony’s Influence on Consumer Behavior
Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior.
The Irony of Irony’s Influence on Consumer Behavior
Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior.
Behavioral Economics is dead – Long Live Behavioral Economics!
At this moment, behavioral economics is in market correction – we have passed the ‘peak of inflated expectation’, suffered through the ‘trough of disillusionment’ and are firmly on the ‘slope of enlightenment’ – now is the time we find the true value of behavioral economics.
How Social Media Influences the Decline in Shared Consumer Experiences
What are the consequences of a frayed social fabric, and why is it so important to have shared experiences?
Marketing Ethics: Free Will, Trust and Autonomy
Marketing is the exchange of value between consumers and the brand. Marketing ethics, then, pertains to transparency—how the brand is giving value to the consumer while also getting value from the consumer.