Understand what Need State you are uniquely positioned to serve, and which consumer target is most likely to be seeking that emotional payoff.
For all of us in the fields of marketing and media we have always been taught (and seen for real) that dollars want to flow to where the right eyeballs are.
The human brain is capable of incredible things, but it’s also extremely flawed at times.
Sometimes it is useful to be able to make some sense out of the world based on limited information. On the other hand ...
Crucially, marketing psychology picks up where behavioral science leaves off, exploring a much wider realm of psychological perspectives.
At this moment, behavioral economics is in market correction – we have passed the ‘peak of inflated expectation’, suffered through the ‘trough of disillusionment’ and are firmly on the ‘slope of enlightenment’ – now is the time we find the true value of behavioral economics.
What are the consequences of a frayed social fabric, and why is it so important to have shared experiences?
Marketing is the exchange of value between consumers and the brand. Marketing ethics, then, pertains to transparency—how the brand is giving value to the consumer while also getting value from the consumer.