Browsing Category
Neuromarketing
15 posts
Neuroscience in Market Research: Beyond the Hype
While neuromarketing is simpler than many perceive, it does require discipline in changing bad habits of many legacy marketing research practices.
TikTok Isn’t the (Only) Answer: What Neuroscience Tells Us About Digital Engagement
The reason someone engages with a given digital medium matters, and that reason isn’t the same across all platforms.
Avoiding Five Big Cognitive Biases in Data Science (and Marketing)
Sometimes it is useful to be able to make some sense out of the world based on limited information. On the other hand ...
The Irony of Irony’s Influence on Consumer Behavior
Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior.
The Irony of Irony’s Influence on Consumer Behavior
Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior.
How the Science of Community Influences Consumer Experience
Can Netflix - the rare digitally native brand with a massive reach and hit shows that transcend socioeconomic divides save us with a koom-baya version of Tiger King? Would all our social ills be cured if we all simply had a Coke and a smile?
How the Science of Community Influences Consumer Experience
Can Netflix - the rare digitally native brand with a massive reach and hit shows that transcend socioeconomic divides save us with a koom-baya version of Tiger King? Would all our social ills be cured if we all simply had a Coke and a smile?
The Psychology of Faces and the Future of Personalized Marketing
Recent research suggests that we don’t just have a special kind of attention for our own names, but for our faces as well. In other words, the visual cocktail party effect.
Marketing Ethics: Free Will, Trust and Autonomy
Marketing is the exchange of value between consumers and the brand. Marketing ethics, then, pertains to transparency—how the brand is giving value to the consumer while also getting value from the consumer.
What Hipsters Can Teach Us About Consumer Behavior
..what makes a brand a bland is duality: claiming simultaneously to be unique in product, groundbreaking in purpose, and singular in delivery, while slavishly obeying an identikit formula of business model, look and feel, and tone of voice.”
Technology and the Psychology of Counterfactual Thinking
You’re left wondering what could have been, and this kind of counterfactual thinking is like kryptonite for happiness. The abolitionist poet, John Greenleaf Whittier said it best, “For all sad words of tongue and pen, The saddest are these, 'It might have been'.”
The Two Types of Attention Patterns Marketers Must Know
It’s not necessary to see every pigment in the berry, only to notice whether it continues or interrupts my established pattern of safe-to-eat berries.
The Science of Authenticity and Social Influence
What does authenticity really mean? Is this authentic, true self that’s different and somehow more centered than our other ‘selves’? Where does style end, and authenticity begin?
Cyber Monday, Countdown Timers, and the Neuroscience of Consumer Decision-Making
People have a natural propensity to act on urgency - the same applies when it comes to Cyber Monday deals; time is of the essence.
Republicans Buy Nikes Too
It starts with understanding the neuroscience of branding and how it is evolving in consumers' minds.