Why a Holistic Approach to Podcasting Drives Better Brand Value
Podcasting has experienced tremendous growth in recent years, transitioning from hobbyist outlets to mass media darling. Major brands…
Get Emotional for Greater Engagement: B2B Podcast Best Practices
The latest episode of my podcast of Insider Interviews with E.B. Moss is an interview with, well, me! Julie Livingston of Want Leverage PR…
The Slam Dunk of Adidas Metaverse Marketing
Editor’s note: E.B. Moss has a habit of finding the people who are operating at that moment just…
In Their Ears: Engaging Customers with Audio
The Veritonic Audio Intelligence Summit 2/15/23 The day after Valentine’s Day a whole lotta audio love was in…
Making Media Sustainably Good
“Just as you measure media success, measure your success in sustainability.” Kirk McDonald, CEO of GroupM North America and…
Insider Interviews: CMO Kim Wijkstrom – Branding Starts with a Story not Silver Bullets
On this edition of Insider Interviews: Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned from…
Perfecting Live Presentations Even When Your Tech is FUBAR
At 10 seconds before going live, one of the three panelists was still, to use another military acronym, MIA; despite a good tech prep she couldn’t connect to this new non-Zoom platform on the day of.
InfoSum raises $15.1 million in Series A funding
InfoSum, the world’s leading provider of decentralized marketing infrastructure, today announces the completion of its Series A funding…
Insider Interviews: Michael Smith on Marketing Digital, Diversity and the Tiny Desk at NPR
Michael Smith joined National Public Radio as chief marketing officer (CMO) at a time when the nation -- and the world -- had just entered crisis mode.
Insider Interviews: Minjae Ormes, CMO at Visible
If you work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, for the past couple of years she has been chief marketing officer of a new “disruptive” phone service from Verizon, Visible.