Browsing Category
coronavirus
23 posts
The Cost of (Consumer) Confidence
The pandemic has clobbered consumer confidence, creating challenges and opportunities to which every organization — brand owners, especially — must respond.
Brand loyalty shifting under quarantine: Mobile app data reveals winners and losers
Ogury and MediaCom collated insights and analysis of mobile data from 400 million global app users for various sectors. The data identifies how consumer behavior has changed through quarantine.
Embracing the Impersonal Approach to Digital Customer Service
Businesses should consider the pros and cons of adopting digital customer service systems.
Branding in the Age of Coronavirus Scarcity Part 2: New Research Methods to Make Brands Less Vulnerable
In light of the massive marketing environment shift, market research methodologies are changing rapidly to accommodate COVID-19 limitations.
Branding in the Coronavirus Age of Scarcity: 5 Predictions that Will Change Marketing
What happens when its increasingly difficult (or inconvenient) to get your favorite item, as now with the sudden market situation due to Coronavirus?
CRMC & TheCustomer: Tom Kuypers of Ollies Bargain Outlet
Tom Kuypers, Senior Vice President of Marketing & Advertising at Ollies Bargain Outlet has a unique perspective on those issues because he and his team have, at the time of this writing, already re-opened all of their 360 stores across the U.S.
Podcast: Insider Interviews with Sree Sreenivasan
The Floor is Yours: Sree Sreenivasan on Being Generous with Content As we crave connection during these isolating…
How Consumer Behavior Will Change After the Pandemic
We are already getting indications about what buying behavior will look like for the rest of this year as COVID-19 outbreaks keep recurring in between periods of lockdowns.
Digital Customer Engagement for the New (Ab)normal
Why more with digital now COVID-19, aka Coronavirus, has literally and figuratively changed the meaning of the tech…
The COVID-19 Lifestyle Changes Survey – What We’ve Learned So Far
A look back over what we've learned about our lifestyles and ourselves since the beginning of the COVID-19 pandemic.
Survey: The First Thing People Are Going To Do After Quarantine
We surveyed American consumers on the first activities they are most looking forward-to after quarantine restrictions are lifted.
Apocalypse Chow? How Innovation is Providing Hope for the Restaurant Industry
There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across many other industries.
Digital transformation: 4 ways to plan for the post-pandemic normal
When I sat down to write this article, a follow-on to my previous article on common leadership oversights…
CX Cracks Under COVID-19 Pressure
CX is under pressure and often compromised by the surging demand of this COVID-19 lockdown in many countries.
SURVEY: How Coronavirus is Changing the American Lifestyle
National survey tracks 18 consumer lifestyle activities affected by Coronavirus and it's effects on day-to-day lives of Americans.
Consumer Psychology in the Time of COVID-19
This study suggests that some of the strongest indicators of consumer behavior in the COVID-19 environment are driven by consumer psychology rather than a specific consumer demographic.
ANA Forms New Coronavirus Coalition
CMOs Tasked with Sharing Insights and Offering Guidance The ANA announced it has formed a new working community…
Coronavirus and Your Brand Strategy
Robert Passikoff, in addition to being a good friend of TheCustomer, is something of a sage in matters of brand affinity and the history thereof. His take - and advice - on how brands need to manage through the current coronavirus crisis is much-needed perspective right now.
Coronavirus: Five Rules for Growing Customer Loyalty
The looming supply disruption from coronavirus offers historical opportunities for companies to build or destroy customer loyalty.
Coronavirus Triggers Consumers’ Guilty Pleasures
While, on one hand, consumers are buying healthy food as a preventative measure, sales of treats like chocolate, cookies and beverages are ticking up. If social distancing measures continue for long, the council predicts people increasingly will seek out little indulgences to bring them joy during anxious times.
How Coronavirus is Impacting Customer Behavior
Over two weeks, poll data showed a 105% increase in people saying they have altered their day-to-day routine due to coronavirus concerns.
How a Time of Panic Buying Could Yet Bring Us Together
For every headline about panic buying, fighting and even arrests in supermarkets, we see other stories about communities and individuals rallying in support of each other. These interpersonal connections reveal our true humanity, especially in times of crisis.
HBR: Lead Your Business Through the Coronavirus Crisis
The economic impacts of Coronavirus are significant and many businesses are feeling their way towards understanding and strategy.