The pandemic has clobbered consumer confidence, creating challenges and opportunities to which every organization — brand owners, especially — must respond.
Ogury and MediaCom collated insights and analysis of mobile data from 400 million global app users for various sectors. The data identifies how consumer behavior has changed through quarantine.
Businesses should consider the pros and cons of adopting digital customer service systems.
Branding in the Age of Coronavirus Scarcity Part 2: New Research Methods to Make Brands Less Vulnerable
In light of the massive marketing environment shift, market research methodologies are changing rapidly to accommodate COVID-19 limitations.
What happens when its increasingly difficult (or inconvenient) to get your favorite item, as now with the sudden market situation due to Coronavirus?
Tom Kuypers, Senior Vice President of Marketing & Advertising at Ollies Bargain Outlet has a unique perspective on those issues because he and his team have, at the time of this writing, already re-opened all of their 360 stores across the U.S.
The Floor is Yours: Sree Sreenivasan on Being Generous with Content As we crave connection during these isolating…
We are already getting indications about what buying behavior will look like for the rest of this year as COVID-19 outbreaks keep recurring in between periods of lockdowns.
Why more with digital now COVID-19, aka Coronavirus, has literally and figuratively changed the meaning of the tech…
A look back over what we've learned about our lifestyles and ourselves since the beginning of the COVID-19 pandemic.