Browsing Category
CMO
18 posts
What Keeps CMOs and Brand Managers Up at Night?
Annual Marketing On My Mind Survey IDs This Year’s Market Terrors – A “Perfect Storm” of R-O-I, Inflation, and Profit…
Passikoff: What’s Scaring Your CMO Right Now?
We asked 463 CMOs and brand managers, “What keeps you up at night?”
Passikoff: What’s Scaring Your CMO Right Now?
We asked 463 CMOs and brand managers, “What keeps you up at night?”
Open Letter to CMOs: Saddle Up for the Long Haul
Why are CMOs leaving our CEOs at such an alarming rate (average tenure as low as less than three years)?
CIO and CMO – Critical Collaboration
Alignment between the CMO and CIO is a condition of success, and this requires communication and trust.
CIO and CMO – Critical Collaboration
Alignment between the CMO and CIO is a condition of success, and this requires communication and trust.
How CMOs Can Manage Increased Demands with Fewer Resources
While marketing is taking the lead on many, if not most, transformational business initiatives, marketing leaders cannot work in a vacuum.
Your CMO Probably has the Wrong Title
“It's about being the collaborator and the convener and the connector of issues that your organization faces”
CMO Survey: Marketing Investments Favoring CX
Marketing leaders say they’re ramping up investments in overall customer experience to distinguish their brands from the competition
Guidance Through the New Customer Landscape
The CxO Report: The Road to Customerization is a compiled series of conversations we had with C-level leaders about their trials and victories as they forge new pathways into customer engagement.
Is Technology Subsuming Marketing?
Are CIOs supplanting CMOs? While the title of this article may seem a bit inflamatory, the notion behind it - that technology is becoming more and more important across the marketing board - is not a new one. The difference now is that we have data that appears to support it.
MarTech is Evolving More Rapidly Than Marketers’ Use of It
MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements.
Our Top Customer Engagement Reads from 2019
Although we've only been in official existence for 5 months, we've already covered a lot of important ground. In case you missed any of it, here are the top 5 articles we published this past year.
Extreme Experience: There’s No Market for Average Brands
Extreme experience means enlarging the pleasure-pain gap (PPG) of the customer experience as opposed to eliminating the pain points.
CMO’s Top 10 Marketing Challenges of 2019
A peek into what CMO's have been dealing with this past year. You'll see a variety of challenges outlined and the various approaches taken to meet them.
Why today’s CMO is tomorrow’s CEO
Being the CMO is an entirely holistic job. It’s a role that requires a deep understanding of the data, of the business on multiple levels, and how it runs. In fact, all of this makes being a CMO pretty good training for the future CEO.
The Role of the CMO is Being Eroded
This year, McDonald’s, Coca-Cola and Johnson & Johnson have all got rid of the CMO positions to spread duties across a number of roles or bring in a chief growth officer or chief customer officer.
CMOs Out of Step with C-Suite and Their Own Teams
There is a growing disconnect between CMOs’ vision for the marketing function, compared to their C-suite counterparts, and even their own marketing teams.