What Are the True Drivers of Loyalty in the Minds of Consumers? (Clarus)

Get into the minds of your customers.

Your brand should add unique value to your customers. While retail giants like Amazon, Sephora, and Starbucks have excellent customer loyalty strategies, their programs’ success is due to the unique value these programs offer. Understanding the uniqueness that makes your customers choose your brand is key.

In this 2022 Customer Data Study, we asked 2,500 consumers to tell us what drives them to buy and engage with their favorite brands.

Download today and learn:

  • Ways to drive demand from your loyalty shoppers.
  • What influences consumer decision-making.
  • What really influences their opinions and what’s simply hype.


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