In Episode 9 of TheCustomer News, Rafer and guests tackle the latest attempt at national data privacy legislation, what companies can do to better protect their own data, and strong signals that consumers bond with brands that share – and exemplify their values.
Roundtable Discussion: CX, AI & Privacy – Meeting the Demands and Thresholds of Today’s Customers
Guests:
- Riaz Raihan, President of Alida
- Sweeney Williams Vice President of Security
- Privacy & Compliance at Alida Carl Doty, Principal at Atlaas
HOUSE PUSHING BILL TO PROTECT CONSUMERS
A LAWMAKER HAS PROPOSED LEGISLATION TO FORCE COMPANIES TO WRITE PRIVACY POLICIES IN “PLAIN ENGLISH”. THE REP — A FORMER TECH EXECUTIVE AT MICROSOFT—CALLS IT AN INTERNATIONAL ISSUE. MIKE A PREVIOUS PROPOSAL ON THIS STALLED IN 2019. DO YOU THINK CONGRESS WILL TAKE THIS MORE SERIOUSLY?
They pretty much have to. At this point the US is in danger of being regulated by a fractured series of policies from each state. To-date, California has put 2 different sets of laws on the books, Virginia just came up with its own, and there are a slew of other state regulations making their way through their respective legislatures. Nationally – this needs to happen. Congress no longer has the ability to kick this particular can down the road.
PROTECT YOURSELF BEFORE YOU WRECK YOURSELF
A NEW REPORT SAYS 65% OF DATA BREACHES ARE THE RESULT OF EMPLOYEE NEGLIGENCE. 8 IN 10 ARE THE RESULT OF COMPROMISED PASSWORDS. AND INSIDER THREATS ARE GROWING 38% IN THE RETAIL INDUSTRY. MIKE, WHAT LIFE HACKS CAN WE GIVE ON DATA HACKS?
The truth is, these statistics aren’t that surprising. But even though we’ve known that major hacks tend to emanate from things like weak passwords or employee negligence, the fact is – they keep happening and now their happening more frequently.
We’re publishing a lot right now on the topics of data privacy and security so I would encourage organizations that have to contend with these issues to check out TheCustomer.net for good, solid thinking and advice.
BRANDS GIVING BACK GET MORE
SINCE LAST MARCH, CHARITABLE GIVING BY BRANDS IS ON THE RISE AND IT’S GOTTEN THE ATTENTION OF CONSUMERS. RESEARCH SHOWS THAT BRANDS WHO INCLUDED DONATIONS IN ORDERS SAW A 21 PERCENT A-O-V INCREASE FROM THE 3RD TO 4TH QUARTER. MIKE DOES THIS GIVE YOU HOPE FOR HUMANITY?
Hope for humanity?? Maybe hope for humanity in business – and lets face it – there’s a lot of room for that right now. When you dig into the data, what you find is that consumers have a strong desire to know that the brands they deal with are authentic – that that put their money where their mouth is, so to speak. And that desire turns into brand loyalty when brand values start to meet up with consumer values.
