This is the 2nd installment of Marc Shull's state-by-state assessment of America's data privacy status and near-term outlook.
Facilitated by an unprepared supply chain, store closures, and economic turmoil, the scale of brand switching in 2020 has been extraordinary.
Gamification is a framework of dynamic customer experiences that provides brands with the ability to build nuanced and goal-oriented customer journeys.
The Enterprise ESP Space Is Heading for A Bumpy Ride and It Is Just What Marketers Need
There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across many other industries.
While all businesses have mandates to improve their marketing effectiveness, few have built cultures and effective testing methodologies to meet this objective.
As marketers look to build customer relationships, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.
To give businesses a better perspective on the data privacy landscape, we take a look at where each state stands on the path to adopting their own comprehensive data privacy legislation.