Taking the Country’s Temperature on Data Privacy – Take 2
This is the 2nd installment of Marc Shull's state-by-state assessment of America's data privacy status and near-term outlook.
The Brand Switching Scramble: Chaos is Breeding Lots of Opportunity
Facilitated by an unprepared supply chain, store closures, and economic turmoil, the scale of brand switching in 2020 has been extraordinary.
Gamification Is Not What You Think It Is
Gamification is a framework of dynamic customer experiences that provides brands with the ability to build nuanced and goal-oriented customer journeys.
Email Marketers Buckle Up!
The Enterprise ESP Space Is Heading for A Bumpy Ride and It Is Just What Marketers Need
Apocalypse Chow? How Innovation is Providing Hope for the Restaurant Industry
There are few industries that have been devastated by Covid-19 as much as the restaurant industry and it very well may be a harbinger for sweeping changes across many other industries.
Marketer’s Toolkit: The Basics of Effective Testing
While all businesses have mandates to improve their marketing effectiveness, few have built cultures and effective testing methodologies to meet this objective.
Avoiding the Big Data Creepy Factor
As marketers look to build customer relationships, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.
Taking the Country’s Temperature on Data Privacy
To give businesses a better perspective on the data privacy landscape, we take a look at where each state stands on the path to adopting their own comprehensive data privacy legislation.