Browsing Category
Consumer Psychology
105 posts
The Psychology of Faces and the Future of Personalized Marketing
Recent research suggests that we don’t just have a special kind of attention for our own names, but for our faces as well. In other words, the visual cocktail party effect.
What Even is Consumer Behavior?
Consumer behavior has been studied scientifically for nearly a century. However, two of the biggest inflection points have come recently: technology and neuroscience.
The Psychology Behind Classic Products
The mere exposure effect has a sibling on steroids that loves to bring the ante. NaS, short for New and Safe, takes simple classics and expands its legacies.
The Psychology of Attraction and Its Influence on Branding and Advertising
Whether it’s judging a company by its CEO or judging a brand by its choice of an advertising model, the psychology of attraction influences our consumer behavior more than we think.
What Hipsters Can Teach Us About Consumer Behavior
..what makes a brand a bland is duality: claiming simultaneously to be unique in product, groundbreaking in purpose, and singular in delivery, while slavishly obeying an identikit formula of business model, look and feel, and tone of voice.”
The New Consumer Faces an Anxious Future
We want to see, hug and smile at our friends and family again. To say “cheers!” and mean it. We hope for an end to this abyss. But we are also angry, disappointed and solitary survivors of our very own annus horribilis.
Technology and the Psychology of Counterfactual Thinking
You’re left wondering what could have been, and this kind of counterfactual thinking is like kryptonite for happiness. The abolitionist poet, John Greenleaf Whittier said it best, “For all sad words of tongue and pen, The saddest are these, 'It might have been'.”
The Two Types of Attention Patterns Marketers Must Know
It’s not necessary to see every pigment in the berry, only to notice whether it continues or interrupts my established pattern of safe-to-eat berries.
Passikoff: The Bare Naked Truth about Your New Year’s Resolutions
It’s that time of year when people make New Year’s resolutions. You know, those promises that go in one year and out the other.
The Psychology of New Year’s Resolutions
As Aristotle once said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” As creatures of habit, our obsession comes from one root fact: our brains are lazy and thus, constantly looking for a shortcut to save finite energy.
The Science of Authenticity and Social Influence
What does authenticity really mean? Is this authentic, true self that’s different and somehow more centered than our other ‘selves’? Where does style end, and authenticity begin?
The Psychology of Marketing to our Impulses
Seeing how naturally we can let emotion get the best of us, it should come as no surprise that the ‘impulse buying’ is a booming industry.
How the Science of Motivation and Rewards Impacts Consumer Behavior
For any given behavior, our motivations for it fall into two general camps: extrinsic and intrinsic.
Cyber Monday, Countdown Timers, and the Neuroscience of Consumer Decision-Making
People have a natural propensity to act on urgency - the same applies when it comes to Cyber Monday deals; time is of the essence.
Passikoff: Black Friday is Getting a Little Grey
Tracking indicates Black Friday shopping has decreased over the past 10 years, replaced, pre-pandemic, by the rest of the year (with one in three consumers reporting shopping online at least daily)
Republicans Buy Nikes Too
It starts with understanding the neuroscience of branding and how it is evolving in consumers' minds.
Conversations with TheCustomer: Matt Johnson & Prince Ghuman, founders of PopNeuro
Johnson and Ghuman are founders of "PopNeuro - a Neuromarketing Blog for the masses". You gotta love a website that opens with "A Neuroscientist and a Marketer Walk Into A Bar..."
PODCAST: Mitigating Customers’ Choice Overload to Increase Conversion
Marketing professionals can mitigate the effects of choice overload by optimizing the user experience with timing, presentation, framing, decision time augmentation, simplification through binary choices and offering default options.
Designing for Customer Wellbeing: a Conversation Andrew Hogan, Principal Analyst at Forrester
Andrew is a Principal Analyst at Forrester focusing on their CX practice, but his writings betray an affinity for design and designing for customer wellbeing.
Designing UX for Humility & Forgiveness
Nick Punt proposes simple UX design tweaks to create more sensible conversations to temper online hatred and vitriol.
The Meaning of Life: AKA – The Psychology of the Pumpkin Spice Latte
Pumpkin Spice Latte captures over $100M in revenue each year, has become a phenomenon unto itself, and is a powerful case study in neuromarketing.
Consumers are wired not to trust you – here’s what you can do about it
In a world where consumer trust is strained, brands need to stop battling attention filters and begin leveraging them instead.
Can You SHIFT Consumer Behavior?
Do you really understand your consumers well enough to predict behavior change? How do brands foster those kinds of changes?
The Cultural Spectrum of Consumer Trust
American consumer trust has a dangerous vulnerability called … bias.
Loss aversion: Why We Hate Losing More than We Like Winning
Not to get sentimental about things, but when it comes to the marriage of psychology and economics, loss aversion is perhaps their favorite offspring. The concept is simple, but powerful: We hate losing more than we enjoy winning.
How Consumer Behavior Will Change After the Pandemic
We are already getting indications about what buying behavior will look like for the rest of this year as COVID-19 outbreaks keep recurring in between periods of lockdowns.
Podcast: Insider Interviews with VaynerMedia’s Claude Silver
My version of scaling Gary,” acknowledges Claude Silver, “is to remind people that every single person is responsible for the culture at VaynerMedia.
A Data-Driven Approach to Countering Coronavirus’ Irrational Emotions
In what ways do shifting sentiments, irrational emotions and the constant stream of coronavirus information influence market moves?
Consumer Psychology in the Time of COVID-19
This study suggests that some of the strongest indicators of consumer behavior in the COVID-19 environment are driven by consumer psychology rather than a specific consumer demographic.
Playing Mind-Games in the Fight for Online Privacy
Regulation is great, but the road to protected online privacy starts in our minds.
Coronavirus Triggers Consumers’ Guilty Pleasures
While, on one hand, consumers are buying healthy food as a preventative measure, sales of treats like chocolate, cookies and beverages are ticking up. If social distancing measures continue for long, the council predicts people increasingly will seek out little indulgences to bring them joy during anxious times.
How Coronavirus is Impacting Customer Behavior
Over two weeks, poll data showed a 105% increase in people saying they have altered their day-to-day routine due to coronavirus concerns.
How a Time of Panic Buying Could Yet Bring Us Together
For every headline about panic buying, fighting and even arrests in supermarkets, we see other stories about communities and individuals rallying in support of each other. These interpersonal connections reveal our true humanity, especially in times of crisis.
AI Has Already Changed The Consumer
Businesses are failing to recognize how artificial intelligence (AI) has already changed the consumer, according to Mathew Sweezey, director of marketing strategy at Salesforce.
Sustainable Engagement Tips from Behavioral Science
Here are three ways we can apply lessons from behavioral science to drive sustainable engagement:
Big Environmental Pledges Aren’t Necessarily Moving Brand Trust
UK consumers are increasingly prioritizing environmental issues, with 64% citing plastic pollution as their number one concern but brand trust doesn't necessarily follow.
It’s Not Always About Making Things Easier …
It may not always be the case that less UX friction translates to fewer obstacles for the end-user to overcome in order to use your product.
Binge Consumption Impacts Customer Lifetime Value
There is an eye-openingly strong correlation between the psychology of binge consumption and certain purchasing behaviors.
How Youths and Adults Differ in their Use of Technology
One of the best ways to begin audience discovery is by breaking down total universe into age-differentiated groups - especially as it relates to technology.
HBR: The Neuroscience of Trust
Maybe one of the most direct ways to evaluate trust is to measure its return. That is, what is the return on trust? What is the "RoT"?
Marketers Need To Be Aware Of Cognitive Bias
What really qualifies as rational thinking? There really is no right or wrong answer. Here are 50 cognitive biases to guide marketers' thinking.
Why Your Company has a Customer Empathy Deficit
Alex Allwood's new book, Customer Empathy, explores why empathy with customers is declining despite the growing focus on customer experience management.
How People Decide What They Want to Know
Understanding what influences people's (customers') behavior is fundamental to marketing strategy and customer insight efficacy.
Engaging Customers in the Micro-Attention-Span Age
Nobel-awarded economist Herbert Simon explains the attention giving process as ‘satisficing’, a combination of satisfy and suffice - so we give attention to things as we think they deserve.
Why Are You on Sale When You Don’t Need to Be?
Now, with AI-enabled predictive modeling and a growing understanding of behavioral economics, companies are quite literally able to see into the pricing future. So why are you always on sale??
Customer Trust: When to Believe What Customers Tell You
As expertise about increasingly complex technologies becomes more difficult to verify, questions of (customer) trust are getting more and more important.
Enterprises Must Close Growing Customer Expectation Gap
Research into omnichannel customer engagement shows businesses appear to be going backwards in meeting customer expectations, despite efforts to move forward.
Emotional Loyalty As A Growth Driver
Rather than only rely on customer loyalty programs like reward cards and frequent flyer miles, brands need to go one step further by developing emotional loyalty.
Designing for Actual People: Human-Centered Design Comes of Age
The rising torrent of customer data has elevated the need for human-centred design to a business-critical level in the digital age.
The Politics of Consumer Sentiment: Changes in the Trump Brand
Since his election to the Presidency, the added-value the Trump name brings to consumer categories has ‘ping-ponged’ according to changes in the political landscape.