This Episode: Mitigating Customers’ Choice Overload to Increase Conversion Rate
Choice Overload occurs when consumers have too many options to choose from. When this happens, they get overwhelmed and experience decision fatigue. Decision fatigue can lead to a lower conversion rate and unhappy customers. Marketing professionals can mitigate the effects of choice overload by optimizing the user experience with timing, presentation, framing, decision time augmentation, simplification through binary choices and offering default options.
The Behavioral Economics in Marketing Podcast
Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
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Sandra Thomas-Comenole is a marketing professional with over 15 years of outstanding marketing experience and accomplishments, more than 8 years of senior management experience and a rigorously quantitative Master’s degree in economics from Rensselaer Polytechnic Institute.
Her expertise lies in successfully conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion. She possesses a deep understanding of product development, market research, international relations, strategic relationships, negotiations and social media management. Check out her Linkedin profile here.