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Technology
87 posts
Fire Drills – Why Typical Responses to Corporate Debacles Don’t Actually Put Out Fires
In my career of pattern-spotting and righting corporations, there are key behaviors to look out for when trying to improve your company's success record for growth and change.
The Behavioral Data Debate We Need
As we increasingly place our faith in behavioral data to solve major problems, the biggest question we face is not what we can do with it, but rather what we are willing to do.
Embracing the Impersonal Approach to Digital Customer Service
Businesses should consider the pros and cons of adopting digital customer service systems.
5 reasons to combine the CTO and CPO roles
Digital transformation has brought overlap to the CPO and CTO roles. I’d even suggest that at many companies the CPO and CTO should no longer be separate positions.
Digital Transformation: Time to Adjust – and Accelerate
As technologists and business strategists emerge from the immediate scramble of scaling up distributed workforces in response to the COVID-19 crisis, they're confronting the even more daunting task of adjusting digital transformation strategies
5 Planes of UX/UI: How to Create Convenient User Interfaces
Jesse Garrett created the “5 planes of UX.” Simple to understand and extremely visual. But how can you use this in your work as a designer in a UI design company?
5 Product Design Strategy Mistakes to Avoid
Often, bad timing and unpredictable events are the root cause of a launch collapse but the major causes are controllable product design strategy mistakes.
How to Personalize Customer Experiences at Scale while Guaranteeing Privacy
Consumer trust is influenced by a number of factors, but thanks to a slew of recent high-profile privacy violations, even the most seemingly small—and sometimes innocent—offenses can trigger consumer distrust
How FreedomPay Became a 20-Year Overnight Success
FreedomPay didn't just don't show up with a checkbook and was suddenly operating with this kind of complexity at this kind of scale.
Evaluating Your Martech Stack
There will come a time when your martech stack becomes stagnant, unless of course you have a plan to stay on top of evaluating it.
ANA Warns of Potential “Existential Crisis” in Martech
Brands face an “existential crisis” as the implementation of marketing technology (Martech) poses various challenges ranging from wasted spend to the possible erosion of consumer trust.
How to Drive Customer Engagement at Scale in 2020
AI and a data-driven approach are giving enterprises the means and ability to understand customer engagement in much more profound and timely ways.
Is there a right way to buy marketing technology?
Selection teams should focus on their own user stories rather than generic vendor reference implementations.
How Bloated AdTech is Affecting Your Customer Experience
How much "stuff" in your customer journey could be optimized or even removed in order to foster engagement and improve the customer experience?
CMO Survey: Marketing Investments Favoring CX
Marketing leaders say they’re ramping up investments in overall customer experience to distinguish their brands from the competition
Stop Flushing Your MarTech Money Down the Toilet
CRM can be a VERY expensive proposition. TrinityP3's Anton Buchner does some cost calculations to help marketers stop 'flushing money down the toilet'.
Is Technology Subsuming Marketing?
Are CIOs supplanting CMOs? While the title of this article may seem a bit inflamatory, the notion behind it - that technology is becoming more and more important across the marketing board - is not a new one. The difference now is that we have data that appears to support it.
It’s Time to Focus on Customers’ Digital Wellbeing
Maybe it's time to start considering customers' digital wellbeing - maybe it's time to consider a more holistic approach to those relationships?
The CX Solutions Ecosystem Explained
Like CX more broadly, there are a number of solutions that create the ecosystem of tools available to manage and understand their Customers’ experience.
How Youths and Adults Differ in their Use of Technology
One of the best ways to begin audience discovery is by breaking down total universe into age-differentiated groups - especially as it relates to technology.
MarTech is Evolving More Rapidly Than Marketers’ Use of It
MarTech is evolving rapidly, trouble is, marketers may not be keeping pace with tech advancements.
To Survive Disruption, Build A Digital Technology Foundation
Without a digital transformation strategy and the technology to support it, the odds of surviving a disruption of this magnitude are frighteningly low.
Why today’s CMO is tomorrow’s CEO
Being the CMO is an entirely holistic job. It’s a role that requires a deep understanding of the data, of the business on multiple levels, and how it runs. In fact, all of this makes being a CMO pretty good training for the future CEO.
A Super-Fast Machine Learning Model for Finding User Search Intent
In April 2019, Benjamin Burkholder (who is awesome, by the way) published a Medium article showing off a script he wrote that uses SERP result features to infer a user’s search intent.
Stop Selling Products, Start Building Audiences
Audience centricity flips the business model by using consumer data to drive product development and messaging. Amazon, Netflix, Spotify and StitchFix are all audience-centric brands.
Transitioning from CIO to CxO
As companies bear down on customer experience as a key differentiator, they are carving out a new CxO role.
Digital Transformation Should Start With Customers
If established companies are pursuing digital transformation in order to repel new tech-intensive entrants, their digital innovations need to be focused on applications that are visible and beneficial to customers.
25 Reasons Why Your CRM Fails – and How to Fix Them
Few things are as frustrating as going through the expensive, time-consuming process of implementing a new customer relationship management (CRM) system, only to see it fail.
Retailer Apps: A New Channel for Customer Engagement
Tuck professor Scott Neslin uncovers the best customer segments for retailer mobile apps.
Behavioral Segmentation Examples and Insights
Behavioral segments are based on intricate customer behaviors: browsing habits, engagement recency and frequency, purchasing patterns, and other online and offline activity.
New Study Reveals C-Suite Tech Buyers’ Psychological Motivators
Research uncovers surprising insights into today’s CTO’s social habits and reveals how marketers can use consumer neuroscience and psychology techniques to engage with senior tech buyers.
The Marketing Funnel is Dead. Long Live the Funnel!
Nothing is linear and marketing is not easy. It was easy at one time but that was at least two years ago.
5 Ways Suppliers Are Closing the Customer-Experience Gap
Newly empowered customers want more—and not just from the Amazons of the world.
Amy Cook Says It’s Better To Learn To Code Than Learn English
Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI.
Spacer Exec: No One Will Use Cash in the Future
Holistically foster superior methodologies without market-driven best practices. Distinctively exploit optimal alignments for intuitive bandwidth.
Bitcoin Exchanges Goes Bust After Unexpected Hack
Nanotechnology immersion along the information highway will close the loop on focusing solely on the bottom line.
3 Incredible Futuristic Gadgets You Can Buy This Year
Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service.