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Research
195 posts
REPORT: Five Best Practices to Future-Proof the Customer Experience (Bloomfire)
Customer experience (CX) is now a bigger brand differentiator than both price and product. Customer behaviors, needs, and…
REPORT: Brand Love Story 2021 (Talkwalker)
Brand Love Story 2021 – How to profit from love in a lockdown For the 2nd year running,…
REPORT: 2021 Loyalty Industry Data Study (Clarus Commerce)
No one could have predicted that the marketing strategies presented in January 2020 would become obsolete in March…
REPORT: E-commerce Personalization Benchmark Report 2021 (Netcore)
Change in the eCommerce environment is accelerating at a faster pace than ever before. Customers now expect and…
REPORT: The State Of The Customer Journey 2021 (Kitewheel)
Customer Journey 2021: New Findings In 2020 the global pandemic thrust customer journey adoption into overdrive. In the…
REPORT: Brand Intimacy COVID Study
A study on how the pandemic is affecting the world’s leading brands. Explore our report that highlights top…
REPORT: 2021 State of Customer Journey Management and CX Measurement
Pointillist®, an award-winning provider of customer journey management software, identified that the most effective, high-performing teams align their…
REPORT: Airtable Marketing Trends
Even with heavy investment in tools and process, most leaders say they’re falling behind: 46% say they lack…
REPORT: Consumer Trust in a Changed World
CATALYZING CONSUMER TRUST IN A CHANGED WORLD Morning Consult’s Most Trusted Brands™ offers critical insights for brands looking…
REPORT: The State of Personalization 2021
Customer expectations are outpacing experiences: While 85% of businesses studied by Twilio Segment believe they are offering personalized experiences,…
REPORT: The State of Brand Loyalty 2021 – Global Consumer Survey
“Brand loyalty is dead” seems to be a commonly accepted truth in the eCommerce industry these days… Respondents…
REPORT: The State of Responsible AI 2021
How 100 C-level AI Leaders are Ensuring AI is Used Ethically, Responsibly, Securely and in Their Customers’ Best…
REPORT: Morning Consult’s Most Trusted Brands™
CATALYZING CONSUMER TRUST IN A CHANGED WORLD Morning Consult’s Most Trusted Brands™ offers critical insights for brands looking…
REPORT: GWI Consumer trends in 2021
Get ahead of trends for 2021. In this report, learn how the world has shifted, and with it,…
REPORT: The Digital Transformation Progress Report
How Business, IT, and Security Leaders Are Navigating Digital Transformation in a Pandemic The evolution of digital technologies…
REPORT: Modern Data Infrastructure
Maximize Marketing Objectives with Modern Data Infrastructure Today’s marketers have a ton of data at their disposal to…
Annex Cloud Announces the Release of “The Customer Loyalty Experts’ Guide”
Annex Cloud, a global, enterprise technical solutions provider of advanced personalized and experiential customer retention software and loyalty management solutions, announced…
REPORT: Post-COVID Consumer Behavior
REPORT: Post-COVID Consumer Behavior As everyone gradually emerges from the COVID-19 pandemic, there are many questions about how,…
REPORT: North America Consumer Survey 2021 – Identity Proofing and Digital Banking
What is the impact of identity checking on customer experience and what will customers do about it? eBook…
REPORT: 2021 Consumer Experience Sentiment
How do consumers feel about personalization and their privacy? And how did the events of 2020 change their…
REPORT: 2021 Global Identity & Fraud Report
From Experian Experian’s annual report on customer authentication and fraud prevention reveals 5 key insights for executives to…
REPORT: 2021 State of AI and Creativity
From Persado: CMO survey finds marketers turning their attention to applying AI to creative More than 400 chief…
REPORT: 2021 Edelman Trust Barometer
After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism…
REPORT: 2021 State of External Data Acquisition
Explorium research survey What is your external data acquisition strategy? If you’d like to know how you compare…
REPORT: Nielsen Annual Marketing Report: Era of Adaptation
FUTURE-FORWARD STRATEGIES FOR BRANDS OF ALL SIZES No one was prepared for what the world has experienced over…
REPORT: Merkle 2021 Loyalty Barometer
A Marketer’s Guide to the Evolution of Consumer Loyalty In a quickly evolving loyalty marketing landscape, the Loyalty…
REPORT: 2021 Annual Credential Exposure
2020 was not a typical year. Between the onset of a global pandemic, the shift to remote life,…
Passikoff: Does this make me look Fatuous?
These days it seems a lot of “fatuous” stuff gets crammed into surveys. Digital surveys seem to have made that easier.
REPORT: Cheetah Digital – Digital Consumer Trends Index 2021
Get all the data on over 5,000 global consumers, broken down by country and age demographic. Connecting…
REPORT: Havas CX Efficiency Barometer
THE HAVAS BAROMETER FOR CUSTOMER EXPERIENCE In 2019, we deployed the X Index across three countries—China, France, and…
REPORT: Traditional Promotional Not Sustainable for Long-Term Customer Loyalty
Symphony RetailAI, a leading global provider of integrated AI-powered marketing, merchandising and supply chain solutions for FMCG retailers…
REPORT: The Power of Rewards Programs in Building Strong Customer Relationships
Merkle has released its 2021 Loyalty Barometer Report. This fourth annual report analyzes how consumers feel about loyalty and…
REPORT: The State of Customer Experience Transformation
For years, companies have worked to build out great customer experiences. As demand for digital experiences spiked in…
REPORT: 2021 State of the CIO
CIO’s 20th annual State of the CIO research helps define the role of the CIO as businesses continue to navigate a…
How To Survive The Latest Retail Apocalypse
The retail industry is resilient, but just as in years past, those that thrived were able to leverage…
Merkle launches its 2021 Customer Experience Imperatives
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu international, has unveiled its…
Merkle 2021 Customer Engagement Report
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, released its 2021 Customer Engagement Report (CER) of 2021.…
Demand Gen Report’s 2020 Buyer Behavior Study
With the impact of Covid-19 and the rapid digitalization of B2B, the need for personalized interactions with buyers…
Merkle 2021 Customer Experience Imperatives
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled its 2021 Customer Experience Imperatives,…
The State of Data Management – The Impact of Data Distrust
Becoming a data-driven enterprise is a requirement of modern business success. But in an age of swiftly changing…
REPORT: Omnichannel Marketing Excellence
Find out how 235 organizations rank for their marketing maturity, and learn how your own capabilities compare with…
REPORT: The Forrester New Wave for End-User Experience Management, Q4 2020
Technology advisory firm Forrester Research recently released the Forrester New Wave for End-User Experience Management, Q4 2020. The report…
REPORT: The Forrester New Wave for End-User Experience Management, Q4 2020
Technology advisory firm Forrester Research recently released the Forrester New Wave for End-User Experience Management, Q4 2020. The report…
REPORT: State of the Connected Customer
Insights from 15,000+ global consumers and business buyers on a new era of customer engagement Regardless of who…
REPORT: Widespread desire for data privacy and fears over remote work security
Workers are increasingly concerned about the ability of enterprises to keep them protected as they work from home.…
PDI Study Reveals Impact of COVID-19 on Loyalty Programs
PDI (www.pdisoftware.com), a global provider of ERP, fuel pricing, supply chain logistics, and loyalty solutions for the convenience…
REPORT: Marketing Data and Analytics Survey 2020
Gartner research reveals over 50% of senior marketing leaders are unimpressed with the results they receive from marketing analytics…
Passikoff: DIY Presidential Prognostication
In this column I’m going to talk to you through D-I-Y Presidential Prognostication. Why? Because there’s a U.S. presidential election coming up. No, really. It’s been on all the news.
2020 Loyalty Barometer Report
What Consumers Think of Loyalty & Rewards Programs With the events of 2020 drastically changing many aspects of…
REPORT: Marketers Struggle to Forge the Future of Customer Experience
The urgency to revive businesses has accelerated the rise of the data-driven marketer. Companies are looking to marketing…