REPORT: Cheetah Digital – Digital Consumer Trends Index 2021

Get all the data on over 5,000 global consumers, broken down by country and age demographic.


Connecting on the right channel, with the right message, at the right time

When it comes to driving sales, email outperforms other paid media by up to 92%.

Once an afterthought, privacy is now as vital of a differentiator as price, product, and customer experience

52% of consumers think product recommendations from cookie tracking or similar is creepy, and not cool.

The rise of the conscientious consumer means brands should choose wisely where they advertise

79% of consumers would rather brands invest in loyalty programs than advertise on Facebook.

Loyalty is about more than undercutting your competitors

64% of consumers are prepared to pay more to purchase from a trusted brand.


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