Customer expectati
While 85% of businesses studied by Twilio Segment believe they are offering personalized experiences, only 60% of consumers seem to think that’s the case.
Customer loyalty is on the line: If brands fail to offer a personalized experience, 45% of consumers say they’re likely to take their business elsewhere.
Personalization and privacy aren’t mutually exclusive: 69% of consumers say they appreciate personalization, so long as it’s based on data they’ve shared with a business directly.
Get the Report HERE.
