Some key findings:
- 79% of respondents said they consider external data acquisition very valuable. Read the report to find types of external data they use and why.
- In 2020, 80% of companies spent more than $100K each month on external data acquisition. Find out how they plan to spend in 2021.
- More than 70% of the survey respondents are purchasing external data at scale (more than 3 types of external data), but the process of acquiring and onboarding data is not scalable.