REPORT: Omnichannel Marketing Excellence

Find out how 235 organizations rank for their marketing maturity, and learn how your own capabilities compare with theirs across 4 pillars of omnichannel excellence:

  • Outbound marketing
  • Inbound marketing
  • Owned media
  • Cross-channel orchestration

CDP-equipped companies are leading the way in omnichannel marketing, since they are 5X more likely to be using advanced data analytics to support real-time personalization and 2X more likely to be delivering synchronized online and offline customer journeys.

The path to omnichannel maturity is anything but straightforward, however, with only 9% of respondents claiming to deliver a seamless experience over both online and offline channels and just 17% reporting that they have a dedicated CX responsibility at boardroom level.

Read on to discover our recommendations for how to go about improving your company’s marketing maturity.

GET THE FULL REPORT HERE.

Total
0
Shares
Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Article

REPORT: The Forrester New Wave for End-User Experience Management, Q4 2020

Next Article

CPRA Passed - Here are the Critical Provisions

Related Posts

Data Preparation Market Study 2020

Data Preparation Market Study 2020 from Dresner Advisory Services surveys a global cross-section of organizations to review the latest data preparation market trends and rank 22 data preparation vendors.

Subscribe to TheCustomer Report

Customer Enlightenment Delivered Daily.

    Get the latest insights, tips, and technologies to help you build and protect your customer estate.