REPORT: Omnichannel Marketing Excellence

Find out how 235 organizations rank for their marketing maturity, and learn how your own capabilities compare with theirs across 4 pillars of omnichannel excellence:

  • Outbound marketing
  • Inbound marketing
  • Owned media
  • Cross-channel orchestration

CDP-equipped companies are leading the way in omnichannel marketing, since they are 5X more likely to be using advanced data analytics to support real-time personalization and 2X more likely to be delivering synchronized online and offline customer journeys.

The path to omnichannel maturity is anything but straightforward, however, with only 9% of respondents claiming to deliver a seamless experience over both online and offline channels and just 17% reporting that they have a dedicated CX responsibility at boardroom level.

Read on to discover our recommendations for how to go about improving your company’s marketing maturity.


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