REPORT: 2021 State of AI and Creativity

From Persado:

CMO survey finds marketers turning their attention to applying AI to creative

More than 400 chief marketing officers and senior marketers surveyed provide insight into their company’s readiness and on best practices for applying AI to an area of business that receives significant time, energy, and investment: the creative process.

The survey findings include:

  • The most popular and effective areas where AI is applied in marketing
  • Why the move to apply AI to creative
  • Which industries are leading the way in applying AI most broadly to their marketing efforts


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