REPORT: Merkle 2021 Loyalty Barometer

A Marketer’s Guide to the Evolution of Consumer Loyalty

In a quickly evolving loyalty marketing landscape, the Loyalty Barometer Report allows brands to stay ahead of the curve by planning for shifts in consumer thinking and offering strategies required to stay relevant and impactful.

Our fourth annual report dives into how consumers really feel about rewards programs and where brands may need to pivot.

Our research also uncovered these key findings:

  • Discounts and free products remain top rewards
  • 81% of consumers want a relationship with a brand
  • Surprises and convenience drive emotional connections
  • Loyalty can sustain brands through disruption


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