REPORT: Modern Data Infrastructure

Maximize Marketing Objectives with Modern Data Infrastructure

Today’s marketers have a ton of data at their disposal to help them understand their customer and take effective action to meet their customers’ needs. But in many instances, marketers continue to fall short of their customers’ expectations.

Strategic hurdles, suboptimal application of data, and results from marketers’ misconceptions about their data use is to blame.

In fact, a recent Forrester Consulting survey commissioned by Simon Data found that:

  • Marketers report high alignment, yet performance is still in the red;
  • The whole of marketing’s view of the customer is less than its parts; and
  • Your marketing technology (martech) stack can be the key to success – if you let it.

Learn the benefits of delivering more cohesive experiences with a customer data platform, how to recognize performance gaps, and how to maximize the use of customer data to be well-positioned for success – Download the Forrester study HERE.


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