Browsing Category
Ethical Data
118 posts
The End is Nigh for Surveillance-Based Targeted Advertising
If at the heart of your marketing lies clickstream and third-party data, any connection is likely to be forged through interactions at a customer service level rather than from the very outset - which is what earned data achieves and builds.
Data ethics: It’s Time for Courage, Not Just Compliance
We have to change the narrative from talking about privacy as a risk factor to talking about privacy and data ethics as a positive step toward a healthy digital society.
Wielding the Power of AI Wisely With Your Customer Data
As more brands adopt AI to power personalized experiences, bringing efficiencies and improvements to customer experience and engagement, they must stay mindful of AI bias and the potential for it to rear its ugly head if these tools are used in the wrong ways.
How Uber Learned It Had A Huge Ad Fraud Problem
Ad fraud remains an embedded, expensive and pervasive problem in the digital advertising sector, although attitudes have changed dramatically from a few years ago
It’s Data Privacy Day. Again. Still.
This year, Data Privacy Day 2021, spotlights the value of information and how to “Own Your Privacy” and “Respect Privacy.”
Could Google’s Cookie Plans Be Crumbling?
Google says the new tools will better protect consumers’ privacy, but some fear they’ll actually shut out competitors and create a walled garden.
The Downfall of Adtech Means the Trust Economy is Here
Building trust means offering a value exchange for data and engagement, not going and buying it from a third-party.
People want data privacy but don’t always know what they’re getting
Data privacy research shows that people’s hesitancy to share their data stems in part from not knowing who would have access to it and how organizations that collect data keep it private.
Data Governance for the 2020’s
Data governance should be a bridge that translates a strategic vision acknowledging the importance of data for the organization and codifying it into practices and guidelines that support operations, ensuring that products and services are delivered to customers.
Stop Using Data Alone to Make Decisions
For practical decision-making in the modern world, common-sense, heuristics, and logic still trump data.
It’s Time to Reassess Your Customer Assessments
When entire economies get shut down and people around the world have to suddenly and drastically alter their everyday habits, its genuinely appropriate to say that consumer behavior is changing.
Digital Transformation Requires Moral Leadership
Digital transformation can create a knowledge gap between the person who deploys the technology and the person who uses it or experiences the consequences of it.
Contextual Insight: Marketing in an Emotionally Charged World
Contextual insight has not been easy to obtain through traditional data gathering methods such as transaction data scraping and inference. It requires a different approach; it requires brands to ‘earn’ the data.
We urgently need a Global Data Convention. Here’s why.
Failure to establish a Global Data Convention could risk our economic and social stability.
Taking the Country’s Temperature on Data Privacy – Take 2
This is the 2nd installment of Marc Shull's state-by-state assessment of America's data privacy status and near-term outlook.
Why Ethical Data Use is So Important to Enterprises
Enterprises are waking up to a new risk reality in which consumers - and even their own employees - want them to put a brake on how much data they vacuum up and what they do with it.
Ex-Cambridge Analytica Exec on Ethical Data Compliance
Brittany Kaiser, the former Cambridge Analytica executive turned co-founder of the Own Your Data Foundation, is calling for…
How to Adopt an Earned Data Strategy
What Makes for a Successful Earned Data Strategy? In order for this approach to work, the interactive experiences that are deployed must exhibit a number of characteristics.
Bringing Business Ethics Back to Friedman’s Call to Purpose
We can bring business ethics back to Professor Friedman’s call to corporate purpose by returning to the more inclusive purposes that historically bound us together to form corporations.
Changing the World of Customer Data: Michael Fisher, CEO at 3radical
I had a chance to sit down with Michael Fisher, who recently became CEO at 3radical, and talk about where he sees the future of customer data and where he sees 3radical fitting into that new landscape.
How to Control Your Own Customer Data Destiny
Steve Quast goes deep into the reasons for controlling your data destiny and how brands can achieve the kind of data independence that drives long-term customer value.
5 Reasons You Need a Data Privacy Framework
As data protection and privacy become a higher corporate priority, compliance and risk professionals would be wise to leverage data privacy frameworks in their programs.
Data Privacy is a Brand Reputation Issue, Not a Compliance Issue
Meta-research from across the globe indicates that the post-COVID-19 landscape for consumer brands, and especially for luxury goods and services brands, is a potential minefield due to rapidly escalating consumer concerns for personal data privacy.
Why marketing will improve with the death of third-party cookies
It’s time we finally got serious (and honest) about what we are doing in marketing and media. The reality is, third-party cookies were a farce.
Forrester: Differentiate Your Brand through Ethical Marketing
Leading brands like Alibaba will come to differentiate with ethical marketing to build long-term value off the back of the COVID-19 crisis, according to Forrester.
Trump Administration Releases Draft Framework for Data Ethics
Federal data experts have released a draft Data Ethics Framework for agencies in their use of data for decision making.
35 years in Database Marketing and the Biggest Challenges Remain as Human as Ever
Data is ultimately no different than the combustion engine; the complete item may be complex, but once broken down into little pieces, everyone can understand the various elements.
Consumer Behavior: Understanding Disrupted Buying Cycles
Consumer behavior has been disrupted by a pandemic that has forced the world out of long held-routines and established ways of doing things.
Why Data Scientists Should Be Working with Designers, Futurists and Business Executives
Having the right data and technology is no longer enough; you must also have a team diverse enough to interpret and act upon it. It’s time to be more Da Vinci.
The Cultural Spectrum of Consumer Trust
American consumer trust has a dangerous vulnerability called … bias.
HBR: Be a Customer Data Custodian, Not a Data Owner
For businesses today, personal data is not just a resource — it is a core profit-driver. But the value placed on “drilling for data” has come with a high price at the human level: a dangerous mindset of data entitlement, whereby companies collect personal information and use it to make money, with little regard to the people who lent it to them in the first place.
Data Science: Why Humans Are Just as Important as Math
While today’s data science tools can sift through mounds of data to unearth patterns at levels of scale and speed that humans alone could never achieve, our models remain inadequate in fully understanding data and its applications, especially when the data becomes messy in reflecting fickle human behaviors.
When & Why Customers Share Brand Engagements
Asking people to share their brand engagements without a proper understanding of human motivation is little more than wishful thinking.
Building Customer Data Protocols to Emphasize Trust
As shoppers shift toward more trust-based transactions, several companies are surging ahead to lead the new customer dynamic.
How Does CCPA Compare to GDPR?
This piece from 1Touch.io does a solid and succinct job of comparing the key provisions of GDPR and CCPA regulations as they currently stand.
How Facebook, Google And Amazon Are Tackling CCPA Compliance
While Facebook, Google and Amazon have all been adamant that they don’t sell people’s data, CCPA has a very broad definition of what’s considered a sale.
Privacy and Morality: Data’s Double-Edged Sword
The same data collected by similar means about the same person for the same purposes may be entitled to privacy protection or not based on circumstances.
The Behavioral Data Debate We Need
As we increasingly place our faith in behavioral data to solve major problems, the biggest question we face is not what we can do with it, but rather what we are willing to do.
How to Pass the Test of “Reasonable Security” When It Comes to CCPA Compliance
While CCPA compliance focuses on citizens’ data privacy as a whole, the critical impact of the regulation relates to the litigation risk that it permits.
3 Actions for Ethical Data Collection During Pandemics
Data and analytics leaders must apply ethical data collection practices when collecting, using and sharing data, especially during the COVID-19 crisis.
The Utility of Fully-Permissioned Customer Data
Fully-permissioned customer data has its roots in conversational, gamified exchanges and its utility extends WAY beyond traditionally-sourced customer data.
It’s Time to Adopt a “Data Quality Over Quantity” Mindset
Too many marketers are focused on the quantity, rather than the quality, of the data they are working with.
The Promise of Fully-Permissioned Customer Data
It wasn't that we didn't have access to fully-permissioned, freely-given customer data - it was more about finding tools that could actually deliver on that promise.
How Airbnb Democratized Data Science
Instead of the building spoke teams, democratizing data practices helped Airbnb to go faster in the decision-making process.
How Do You Create Customer Trust?
We asked a group of seasoned executives what it takes to create healthy, functional customer trust at enterprise levels and then we compiled and edited that conversation into what we’re calling the CxO Report Deep Dive: Trust and Transparency
Marketer’s Toolkit: The Basics of Effective Testing
While all businesses have mandates to improve their marketing effectiveness, few have built cultures and effective testing methodologies to meet this objective.
Let’s Talk About Earned Data Strategy
Earned data, the kind offered up out of your customers' free will, is often the most difficult to obtain ethically, but it is also the most valuable.
How to Personalize Customer Experiences at Scale while Guaranteeing Privacy
Consumer trust is influenced by a number of factors, but thanks to a slew of recent high-profile privacy violations, even the most seemingly small—and sometimes innocent—offenses can trigger consumer distrust
Playing Mind-Games in the Fight for Online Privacy
Regulation is great, but the road to protected online privacy starts in our minds.
Fostering Trust and Transparency in the New Customer Age
The CxO Report Deep Dive: The Road to Trust and Transparency, offers guidance to people charged with implementing trust-factor initiatives.