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REPORT: The Consumer Trust Index Points (Way) South
More than one third of Americans (35%) have indicated that they have virtually no trust in a promised COVID-19 vaccine, and was the critical finding in the 9th wave of coronavirus consumer sentiment research conducted by TheCustomer, Brand Keys and Suzy.
Data Privacy is a Brand Reputation Issue, Not a Compliance Issue
Meta-research from across the globe indicates that the post-COVID-19 landscape for consumer brands, and especially for luxury goods and services brands, is a potential minefield due to rapidly escalating consumer concerns for personal data privacy.
REPORT: Brand Keys Loyalty Leaders 2020 Announced
Medical and Economic Pandemics Significantly Alter Brand Allegiances 20% of Brands Are New to Top 100: Disney, Clorox,…
REPORT: Consumer Attitudes Towards Screen Time During the COVID-19 Pandemic
The “Opportunities for Brand-Consumer Engagement – COVID-19 Consumer Survey Insights – Weeks 1-10” report has been added to ResearchAndMarkets.com’s offering. This report…
REPORT: Marketing Operations Survey 2020
Unlock Gartner’s 4 step framework to maximize the efficiency of marketing operations Marketing operations leaders are becoming increasingly…
REPORT: Most consumers will trade their data for personalization
San Francisco-based AI-powered personalization platform Formation.ai surveyed over 2,000 US customers in the first quarter of 2020 about…
REPORT: The State of Data Management – Why Data Warehouse Projects Fail
Organizations are increasingly investing in cloud data warehouses to help them make the most of their valuable data…
REPORT: The Priorities, Challenges, and KPIs of Today’s CDOs
IDC Survey InfoBrief: The Priorities, Challenges, and KPIs of Today’s CDOs Once narrowly focused on ensuring regulatory compliance…
Look down the Road: Passikoff on Consumer Values
What you need isn’t a high-def photo, you need a digital motion picture supercharged with psychological acuity.
Coronavirus Anticipation Index V.2 – August, 2020
By indexing the changes in anticipation for 21 key activities over time, American consumers are showing us when they think it will be ok to go back into the water.
New Ponemon & ID Experts Study Shows Rift in Consumer Privacy Options and Understanding
In this study, you will gain insights on: Findings regarding consumer sentiment towards digital privacy Consumer trust in…
KPMG: The New Imperative for Corporate Data Responsibility
A data privacy wake-up call. The digital revolution has given businesses the ability to develop deep insights into…
Conviva’s State of Streaming Q2 2020
The State of Streaming Conviva is the real-time intelligence platform for optimized streaming media. We analyze content, social…
ACSI E-Business Report 2019-2020
Customer satisfaction is a driving force that impacts the financial outlook of individual firms and the health of…
Survey Reveals Most Patriotic Brands in America
The 18th annual Brand Keys, Inc. survey of American brands again identified the brands American consumers feel best embody the value…
ChiefMarketer: COVID-19 Marketing Outlook
EXECUTIVE SUMMARY The marketing industry has experienced unprecedented disruption since the onset of the COVID-19 global pandemic. Most…
Merkle Launches New Consumer Experience Sentiment Report
First edition reveals the importance of brand authenticity and reputation, product quality, and price Merkle (www.merkleinc.com), a leading…
The Cultural Spectrum of Consumer Trust
American consumer trust has a dangerous vulnerability called … bias.
Report: New CDP Options Emerge During Pandemic
The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower…
The Coronavirus Anticipation Index – July, 2020
By indexing the changes in anticipation for 21 key activities over time, American consumers are showing us when they think it will be ok to go back into the water.
REPORT: Retailers Need to Rethink Customer Journey
Even before the pandemic, according to a recent report from PwC Canada, retailers will have to tailor their customer journey strategies to Gen Z consumers
REPORT: Rapid change driving a radical rethink of the customer journey
Rapid change driving a radical rethink of the customer journey according to PwC Canada’s 2020 Consumer Insights Survey…
Zendesk Releases CX Benchmark Report for Startups Path to Success in CX
Research identifies specific actions fast-growth startups are taking to drive customer loyalty and growth Zendesk, Inc. (NYSE: ZEN) today…
Report: Customer Experience Reigns As Loyalty Driver Through the Pandemic
The 2020 CX Index Survey, and subsequent COVID-19 CX Index Pulse Survey, finds the pandemic prompted the majority…
The Evolution of our Digital Diet: Breaking the Algorithm
Are we currently in the first inning of understanding our digital diets? Many of us have been feeling uneasy for years, and it’s time to figure out why.
REPORT: U.S. Consumer Segments Comfort Levels with Business Reopenings
Consumer intelligence firm Resonate, the leading provider of A.I.-driven customer data and intelligence, today unveiled four new U.S. consumer…
REPORT: 52% of Marketers Increased Spend Since the Pandemic Outbreak
Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, released a special edition of its quarterly Customer Engagement Report…
New Research Reveals How Activism Influences Buying Behaviors
Amid Rise in Social Awareness Movements, Resonate’s Consumer Intelligence Platform Provides a First-of-Its-Kind Breakdown of How Activism Influences…
REPORT: How Organizations Buy, Implement and Use CDPs
“This survey is a wake-up call for everyone who uses customer data: while many have an existing system…
2020 State of Customer Journey Management and CX Measurement
Insights and Trends from 1050+ CX, Analytics & Marketing Leaders Worldwide Customer experience is a make-or-break factor for…
The COVID-19 Lifestyle Changes Survey – What We’ve Learned So Far
A look back over what we've learned about our lifestyles and ourselves since the beginning of the COVID-19 pandemic.
Survey: The First Thing People Are Going To Do After Quarantine
We surveyed American consumers on the first activities they are most looking forward-to after quarantine restrictions are lifted.
Covid-19 Consumer Behavior Reaches Saturation Levels 60 Days In
We seem be reaching a behavioral plateau of sorts.
MarTech Stack Optimization Report – DemandLab
The CMO’s Imperative: MarTech Stack Optimization Report CMOs are taking on increasing responsibility for designing and delivering exceptional…
CDO Report from MindTree
A decade ago, many organizations were only experimenting with small-scale digital projects overseen by the CIO. The rapid…
Dun & Bradstreet Annual B2B Sales and Marketing Data Report
Insights From the D&B Annual B2B Sales and Marketing Data Report During these unprecedented times we now find…
COVID-19 Lifestyle Tracker: Toilet Paper & Movies
Two months into the Coronavirus Pandemic, the Lifestyle Survey points to sheltering-in becoming routine, continued nervousness about TP, and lots of movies.
COVID 19 Lifestyle Tracker: We’re Having More Sex
SURVEY UPDATE: 45 Days Into the Coronavirus Pandemic Sees Significant Changes In Consumer Activities
Data Preparation Market Study 2020
Data Preparation Market Study 2020 from Dresner Advisory Services surveys a global cross-section of organizations to review the latest data preparation market trends and rank 22 data preparation vendors.
Consumer Trust in Digital Marketing
Consumer Trust in Digital Marketing, which surveyed nearly 14,000 consumers in 23 countries, uncovers consumers’ concerns with digital marketing and suggests important considerations
Measuring Marketing in the Moment
This report, produced in partnership with Catalina, is based on a CMO Council survey of 150 marketers, as well as in-depth interviews with marketing leaders.
The Consumer’s POV on Privacy, Messaging, Personalization and Brand Loyalty
Consumers from six different countries share how they like to be engaged, what channels work best, how they want brands to use their data and what works to foster brand loyalty.
Marketer’s Toolkit: The Basics of Effective Testing
While all businesses have mandates to improve their marketing effectiveness, few have built cultures and effective testing methodologies to meet this objective.
Consumer Psychology in the Time of COVID-19
This study suggests that some of the strongest indicators of consumer behavior in the COVID-19 environment are driven by consumer psychology rather than a specific consumer demographic.
Dynamic Yield Releases its Third Annual State of Personalization Maturity Report
Research finds personalization remains highly valued, but lack of technology inhibits notable progress. If brands truly want to…
Data Protection and Privacy Officer Priorities 2020 Report
A survey of 471 data protection and privacy officers provides valuable insights into their challenges and priorities for…
Total Retail Releases its 2020 Retail Technology Report
In order to keep pace in a hypercompetitive retail environment, as well as meet the increasing demands of…
81 Percent Of Brands Struggle To Meet Consumer Desire For Personalized Engagement
Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyalty A new survey of…
Pivotree Unveils Customer Survey Findings in “The State of Digital Transformation”
Released today, the white paper presents survey results along with expertise on strategies, obstacles, and best practices for…
Report From Consumer Intelligence Platform Suzy Investigates COVID-19’s Impact on Consumers
Suzy, a leading on-demand consumer insights platform, has released data from a recent presentation given by CEO and…