The CMO’s Imperative: MarTech Stack Optimization Report
CMOs are taking on increasing responsibility for designing and delivering exceptional customer experiences (CX) on behalf of brands.
As a result, it has become more critical than ever before for martech systems to deliver ROI and integrate seamlessly with the entire CX stack.
This Martech Stack Optimization Report offers unique insights into senior-level marketing leaders’ perception of the role of martech in their strategy and their priorities regarding usage and features.
Applications for this report:
- Gain insight as to what your peers (other marketing leaders) are prioritizing regarding their martech stacks
- Gain insights into marketing leaders’ priorities as compared to their challenging barriers related to their martech stack
- Discover marketing leaders’ desires for martech capabilities that would lead to further adoption and usage