Customer satisfaction is a driving force that impacts the financial outlook of individual firms and the health of the U.S. economy at large. The ACSI E-Business Report 2019-2020 examines the implications of new customer satisfaction benchmarks for the most highly trafficked websites across three e-business categories: social media; search engines and information; and news and opinion.
Merkle has released its 2021 Loyalty Barometer Report. This fourth annual report analyzes how consumers feel about loyalty and…
March 11, 2021
Maybe one of the most direct ways to evaluate trust is to measure its return. That is, what is the return on trust? What is the "RoT"?
February 14, 2020