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Brands
132 posts
More ‘Trust’ in Shampoo Brands than in Media Finds Brand Keys Brand Trust Survey
For the past five years the survey has identified the contribution that the single value – “trust” – makes to program engagement and positive viewership behavior toward TV news brands.
Navigating the Big World of Small Business: A Conversation with Andrew Criezis of NielsenIQ
NielsenIQ just announced the company’s first global report focused on small and medium-sized business We spoke with Andrew…
New Study Measures Effects of “Recession” On Brand Loyalty
While a recession may force consumers to adjust their spending or even buy a substitute brand, it doesn’t affect their loyalty to a brand.
Passikoff: How to Grow Wallet-Share in a Recession
If you want to see increases like that for your brand it means continuing to promote your brand during recessionary times.
What Could You Do with Realtime Competitive Intelligence?
Back by popular demand! We’re showcasing the best of TheCustomer, featuring the most popular articles from the past…
2022’s Most Innovative Brands: Apple, Dove, Beyond Meat, Pfizer, Hyundai, TikTok, Hulu Lead
Consumer expectations are today’s gateway to innovation. These top 50 brands are today's innovation leaders.
Let Your Brand Strategy Be Your Superpower
If you find it difficult to make the case for investing in brand strategy, consider exploring and communicating how and why it can take your organization to new heights.
Passikoff: The Cocktail Culture Driving Changes in Alcohol Brands
Loyalty – for virtually every alcoholic beverage category – is driven primarily by things like appearance of versatility (the critical word being “appearance”).
Passikoff: Cannabis Brands are More Than Smoke
Cannabis and its cultural swirl remain a heady and potential goldmine for those who can brand weed right.
Passikoff: How Authentic is Your Brand Authenticity?
It turns out that there’s an enormous difference between a brand saying something, a brand doing something, and a brand saying and doing something believably.
Brand Trust and the Importance of Being Earnest
Brands offering a clear value exchange - we will collect THIS data and use it in THIS way to give you a better experience - will see their brand trust levels increase.
Passikoff: Finding JC Penney’s Retail Raison d’Etre
Selling to existing customers is not a new idea. It’s called “customer loyalty,” and it’s kind of a brand prime-directive.
Passikoff: And Your Marketing Mantra is …
“Cheap” is the rational part of decision-making. Expectations are the emotional part.
What’s on Retailers Minds: Q&A with Dan Surtees of XCcommerce
Every retailer wants to know how to execute targeted promotions better.
5 Loyalty Strategies to Keep New Customers Coming Back
Many brands take advantage of regular sales to cultivate loyalty but a truly omnichannel approach has to last the entire year.
Passikoff: The Least Engaging Brands in the World
Nobody on a “Least Engaging List” makes the kind of money or profits shareholders expect.
Survey Finds: 84% of American Consumers Look to Boycott Russian Brands
Boycotting Russian brands available in the U.S. may not bring down the Russian economy, but it is symbolic.
B2B Marketing is All About Leads – So Why Bother With Branding?
Let’s remind ourselves that brands aren’t built by marketing communications alone.
Passikoff: The Difference Between CSR and CSR Lite
It was Mother Teresa who said, “Give, but give till it hurts.” But nobody ever said you couldn’t make sure you helped your brand do better while doing it.
Passikoff: Brand Engagement is Actually Pretty Straightforward
Defining your category’s Ideal is where it gets tricky.
Consumers Believe Brand Loyalty is NOT About Discounts and Perks
Beloved Brands Bring Personalization, Transparency and Consistent, Quality Goods and Services to All Aspects of the Customer Experience…
Consumers Believe Brand Loyalty is NOT About Discounts and Perks
Beloved Brands Bring Personalization, Transparency and Consistent, Quality Goods and Services to All Aspects of the Customer Experience…
Passikoff: Chasing Customer Expectations
Real customer expectations – the ones brands want to exceed – move at the speed of the consumer, faster than brands can keep up, no matter how many times brands tell you they want to exceed your expectations.
Key Learnings from 25 Years of Tracking Brand Loyalty
Editor’s Note: Robert Passikoff is a frequent contributor to TheCustomer so we’re more than a little familiar with…
The Future of Experiential Marketing
Virtual experiences are definitely here to stay, and no doubt will be a huge part of 2022. But it's not about the livestream anymore, it's about the metaverse.
Passikoff: Identifying Consumer Trends Before They’re Trends
Brands that want to dominate and “own” categories and consumers will have to also own an emotional value.
Talking Brand Purpose with Nicolas Chidiac, Razorfish
There are a lot of marketers out there who will be surprised to hear that for many GenZ’s brand purpose outweighs discounts when choosing a brand.
Passikoff: Anniversaries, Trends, and Brand Loyalty
While we can’t offer you a drink, we can offer you access to the largest, most accurate, correlated-to-consumer behavior, continuous brand loyalty database ever created.
A Longitudinal View of Brand Loyalty Across 25 Years of Data
Robert Passikoff recently announced that he is going to commemorate the 25th anniversary of the "Customer Loyalty and Engagement Index" by opening up his database & methodology to the world.
Passikoff: The Meta of Brands
How much does the fact we recognize a logo – even like a logo – change our behavior toward the brand and the experience the logo is supposed to represent?
Passikoff: Brand Slogan Hits … and Misses
I’m thinking nothing is still better than the innuendo-laden Sunglass Hut slogan, “Sitting On Faces Since 2001.”
Does Your Rewards Program Really Need Social Media?
Marketers should rethink the entire Facebook relationship, starting with this question: If we boycott, what are the repercussions of going dark on this platform?
Passikoff: Peloton Isn’t Pedaling Fast Enough
The perfect storm blew the Peloton brand out of the luxury category into a sector some consumers thought of as a “necessity,” and that was good.
The Most Hated Brands in Every Country
When you give in to hate, your tweets provide free publicity for the dark side (whatever you consider the dark side to be). And the brands we hate the most are often the least vanilla. Better to divide opinion than to inspire no opinion at all.
Ranked: The Reputation of 100 Major Brands in the U.S.
Building a strong and reputable brand may be subjective, but its effects on consumer loyalty are powerful.
Love Me and Be Loyal to Me
If only we could know our customer’s thoughts, and in that moment when perfection is achieved, two hearts beat as one.
Passikoff: The 2021 Loyalty Leaders List
Brands that make loyalty and emotional engagement a priority show up on our Loyalty Leaders List. More importantly, they show up on consumers’ shopping lists.
Passikoff: The Donut Theory of Branding
You have to watch values. They don't so much as sneak up on your category as much as pounce.
Marketing Psychology for the Win!
Crucially, marketing psychology picks up where behavioral science leaves off, exploring a much wider realm of psychological perspectives.
Passikoff: Market Research Has to Earn It’s Place at the Table
Run-of-the-mill mid-20th Century market research is a superb rear view mirror, but a crummy windshield.
How Apple and Nike have Branded Your Brain
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
Passikoff: Leading with Brand Values
Be a real brand. Defend your heritage. Build your brand values. Create emotionally engaging advertising to reinforce brand differentiation, consumer gratification, and customer loyalty. You know, brand stuff.
Achieving Peak Brand Loyalty: Exploring America’s Love Affair with Jeep
So what does is take to become (and continue to reign) as Americas's most patriotic brand? We reached out to both Jeep and Brand Keys to get their takes on what's behind the data and what this achievement really means in the minds of consumers.
Who’s Buying the Victoria’s Secret Rebrand?
Is it too-little, too-late for Victoria’s Secret rebrand? It feels like Victoria’s Secret has been falling out of…
Passikoff: Is Your Brand Really a Brand?
“What about all those famous people online and on TV? Aren’t they brands?” The answer is, “No, they’re celebrities.” Being a celebrity does not QED a “brand” make.
Gunter Pfau: Charting the Course Between “Can” and “Should”
"... if our customer, the retailer, moves from another vendor to Stuzo, we guarantee contractually that we will hit 150% of two metrics: number of program members and transactions. Period."
Passikoff: Victoria’s Secret is a Study in Market Tone-Deafness
Victoria’s Secret brand loyalty is down. The brand needs a new flight path for the evolving retail atmosphere, or it will continue to pay the price.
The 50 Most Patriotic Brands – Jeep, Walmart, Disney, Ford, Amazon Lead
Brand Keys annual survey of iconic American brands has identified those brands that consumers believe best embody the value of patriotism. Jeep ranked #1 for the 19th straight year! Walmart, Disney, Ford, and Amazon also led the 19th annual 2021 list.
How Can Brands Embrace the New LGBTQ+ness?
It's worth asking: what are, truly, the queerest places on the internet? And because Pride is becoming increasingly corporate, how can brands foster safe spaces for the LGBTQ+ community?
Passikoff: This is Your Loyalty on Caffeine
At supermarkets and grocery stores consumers stocked up on products to which they were loyal. And sure, every sentient being in the universe is aware of Coca-Cola. But in tough times – and I’m not so sure there have been tougher times than the recent pandemic – customers are six time more likely to stick with products they’ve been loyal to in the past and snubbed the new entry.