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Welcome to Customerland!
Customerland is a podcast about customers how to get more of them, how to keep them, what makes them tick. We talk to the experts, the technologies and occasionally actual people – you know customers – to find out what they’re all about. So if you’re a CX Pro, a loyalty marketer, a brand owner, an agency planner, if you’re a CRM and personalization geek, if you’re a customer service CSAT / NPS nerd, you finally have a home.
Customerland EP 5 – At the Intersection of CX & EX
Know what one of the main factors behind an effective CX effort is? (Hint: it’s EX) Know what…
Customerland Ep 7 – Innovating in Retail Managed Services
Mike Tippets is VP of Enterprise Marketing at Hughes Network Systems. We had the pleasure of meeting with…
Managing SMB Ecommerce Just Became … Manageable
In this podcast, Mikel Lindsaar, the founder of StoreConnect, talks about how the idea of StoreConnect came to his…
Omnichannel is Hard … but it is Doable!
Sara Richter is Emarsys‘ CMO and, as such, has a lot to say about how to – and how…
Retail Recommendation Engine Essentials
What is a product discovery engine anyway? Think about that for a minute. Is it cross sells and…
Retail Offshoring, On-shoring and Right-shoring
Gus Gikas is VP of North American Operations for Majorel. We caught up recently to talk about some…
In Their Ears: Engaging Customers with Audio
The Veritonic Audio Intelligence Summit 2/15/23 The day after Valentine’s Day a whole lotta audio love was in…
Insider Interviews: CMO Kim Wijkstrom – Branding Starts with a Story not Silver Bullets
On this edition of Insider Interviews: Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned from…
Perfecting Live Presentations Even When Your Tech is FUBAR
At 10 seconds before going live, one of the three panelists was still, to use another military acronym, MIA; despite a good tech prep she couldn’t connect to this new non-Zoom platform on the day of.
PODCAST: Mitigating Customers’ Choice Overload to Increase Conversion
Marketing professionals can mitigate the effects of choice overload by optimizing the user experience with timing, presentation, framing, decision time augmentation, simplification through binary choices and offering default options.
Insider Interviews: Michael Smith on Marketing Digital, Diversity and the Tiny Desk at NPR
Michael Smith joined National Public Radio as chief marketing officer (CMO) at a time when the nation -- and the world -- had just entered crisis mode.
Insider Interviews: Minjae Ormes, CMO at Visible
If you work in media, marketing or advertising, chances are you know of Minjae Ormes. Most recently global head of partnerships for YouTube, for the past couple of years she has been chief marketing officer of a new “disruptive” phone service from Verizon, Visible.
Podcast: Insider Interviews with Sree Sreenivasan
The Floor is Yours: Sree Sreenivasan on Being Generous with Content As we crave connection during these isolating…
Podcast: Insider Interviews with VaynerMedia’s Claude Silver
My version of scaling Gary,” acknowledges Claude Silver, “is to remind people that every single person is responsible for the culture at VaynerMedia.
Podcast: Global Branding Meets Customer-Focused Creative – How Dell does it
In this Episode of Insider Interviews, Rachael Henke of Dell Technologies, explains how her team turns complicated offerings into human-oriented content.
Guest Editor: The Why and How of B2B Podcasting
As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too.
TheCustomer Podcast: Jillian Dimoff & Robert Passikoff (PART 2) – Customer Love
We take a crack at evaluating some well-known brands on the basis of how well they love their customers - as opposed to how well customers love them.
TheCustomer Podcast: Jillian Dimoff & Robert Passikoff – What keeps CMOs up at night?
This is part one of a two-part conversation that took us to, among other places, the "best" places to gain customer insight and what's keeping CMOs up at night.