In this episode we meet Jillian Dimoff of Cheetah Digital and Robert Passikoff of Brand Keys. Both have a deep background in customer insight but, as you’ll hear, they come from very different points of view – especially as we start talking about the “best” sources of those insights.
This is part one of a two-part conversation that took us to, among other places, the “best” places to gain customer insight and what’s keeping CMOs up at night. As you might imagine with two people from distinctly different backgrounds and perspectives, the conversation got lively.
I’d like to thank both Jillian and Robert for taking the time out of their busy schedules to have this conversation. And I’d also like to thank Devon Wylie and Melissa Simpson of CRMC for their support of TheCustomer and for facilitating many of the conversations you’ll hear in upcoming podcasts.
About Cheetah Digital:
The Cheetah Digital Customer Engagement Suite helps marketers drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. Deliver personalized experiences, cross-channel messaging, and loyalty programs from one suite of solutions. The Cheetah Digital Customer Engagement Suite — underpinned by our engagement data platform — enables marketers to rapidly scale and meet the changing demands of today’s consumer.
About Brand Keys:
Brand Keys is a consultancy. As such, we enter into a consultative relationship with our clients, and no two relationships are the same. That being said, what’s consistent is our knowledge of the values that drive customer loyalty and engagement in a brand’s category. From there, it is a straightforward step to formulating every type of brand and marketing initiative, from creative direction to communications strategies to packaging to strategic planning all the way to re-tooling a product or service. And because in the real world budgets are limited, our measures make it easy to allocate budgets and decide which initiatives are necessary immediately and which can wait, or even be ignored.