Passikoff: Customer Expectations – Smartphone Edition
You need to be a brand that meets customer expectations and emotionally engages. That's different from being technologically-advanced.
Passikoff: Sports Fan Loyalty had a Rough Year
Our percentages indicate the contribution each loyalty driver makes in today’s pandemically-modified arena where leagues currently vie for fan loyalty.
Passikoff: Does this make me look Fatuous?
These days it seems a lot of “fatuous” stuff gets crammed into surveys. Digital surveys seem to have made that easier.
Passikoff – What Your Hot Dog Says About Your Loyalty
There’s been a lot of talk recently about how brand loyalty is disappearing. I don't think that’s true. I believe lots of things in the 21st century and over the past 30 years have morphed.
Passikoff: Brand Loyalty Bragging Rights
The loyalty and engagement assessments were predictive of how consumers were going to behave in the marketplace, and they did!
Passikoff: Consumer Expectations are the North Star
On average an annual increase in consumer expectations of 28% might reasonably be anticipated. Brands, on the other hand keep up by five to seven percent leaving an enormous gap between what consumers truly desire and what they see brands delivering.
Passikoff: Consumer Expectations are the North Star
On average an annual increase in consumer expectations of 28% might reasonably be anticipated. Brands, on the other hand keep up by five to seven percent leaving an enormous gap between what consumers truly desire and what they see brands delivering.
Passikoff: How Netflix Got You Glued to Your Screens
Netflix was #1 in the Streaming Video category, so we’d pretty much presume Netflix was going to do…
Passikoff – What Does Customer Loyalty Look Like in 2021?
Loyalty has changed but it has not vanished. It has been transmuted through changes by consumers born hotwired to the internet.
Passikoff: The Bare Naked Truth about Your New Year’s Resolutions
It’s that time of year when people make New Year’s resolutions. You know, those promises that go in one year and out the other.
Passikoff: Brand Trends You Can Bank On In 2021
As marketing lore has proven, an ounce of insight ultimately turns out to be a real treasure.
Passikoff: Brand Innovation is a Really Big Deal
When new brands do show up in our innovation survey it’s a big deal. A really big deal. Consumers’ views of innovation have become bigger deals these days because innovation has a very definite half-life.
Passikoff: Black Friday is Getting a Little Grey
Tracking indicates Black Friday shopping has decreased over the past 10 years, replaced, pre-pandemic, by the rest of the year (with one in three consumers reporting shopping online at least daily)
Passikoff: The Brand Engagement Silver Bullet
Everybody remembers the Lone Ranger. But when it comes to brand engagement, not so much - virtually nobody remembers that it was General Mills who sponsored the show.
Passikoff: Payless’ Great “Feats” of Marketing Aren’t Enough
According to our research, Payless has high aided awareness and recognition, but it isn’t the first brand consumers think of when their category comes up. Nor the second or third. The brand is known, but unfortunately not well and not desired, as two previous bankruptcies have shown.
Passikoff: DIY Presidential Prognostication
In this column I’m going to talk to you through D-I-Y Presidential Prognostication. Why? Because there’s a U.S. presidential election coming up. No, really. It’s been on all the news.
Unobtrusive Measures: Passikoff on What Consumers Aren’t Telling You
No one should approach the temple of marketing research with the soul of an accountant. I was making…
Loyalty Deniers: Passikoff on Winning Real Brand Loyalty
A recent article expressed the opinion that, aside from fixated fans, there's no such thing as brand loyalty. The science says otherwise.
Dying is Easy: Passikoff on Brand Differentiation
Do enough advertising and consumers will eventually become aware of your brand - but awareness alone is the longest route to profitability.
Look down the Road: Passikoff on Consumer Values
What you need isn’t a high-def photo, you need a digital motion picture supercharged with psychological acuity.
Goya-Gate: Passikoff on Brands and Politics
... then things went horriblemente desgastada para la marca or “horribly wrong for the brand ...
The Loyal Opposition: Passikoff on Market Research
A market researcher was on a hiking vacation and came across a beautiful mountain valley covered with grazing sheep. Taken with the bucolic tranquility of the scene, he realized that he would like to own a sheep ...