Browsing Category
Data Privacy
130 posts
Data Leaks aren’t Breaches but they’re Still Screwing Users
Doesn't matter how the data got out -- the end result is the same.
Data of the Dead: Digital Immortality Exposes Holes in Data Protection Laws
"Human society as a whole is creating more digital footprints than ever before ..."
The End is Nigh for Surveillance-Based Targeted Advertising
If at the heart of your marketing lies clickstream and third-party data, any connection is likely to be forged through interactions at a customer service level rather than from the very outset - which is what earned data achieves and builds.
Data ethics: It’s Time for Courage, Not Just Compliance
We have to change the narrative from talking about privacy as a risk factor to talking about privacy and data ethics as a positive step toward a healthy digital society.
Does Strong Data Privacy Make for Stronger Security?
There is a saying in sociopolitical circles: “politics is downstream from culture.” Using that same line of thinking, poses a question: Is information security downstream from data privacy?
Dark Web Price Index 2021
Editor’s Note: To illustrate the scope of data fraud activity, the Dark Web Price Index 2021 is proof-positive…
Why Investing in Consent and Preference Management Is Vital in 2021
The future of data collection will focus on earning consented data from consumers directly. Rather than web scraping, it will be more transparent. That’s a good thing!
It’s Data Privacy Day. Again. Still.
This year, Data Privacy Day 2021, spotlights the value of information and how to “Own Your Privacy” and “Respect Privacy.”
Could Google’s Cookie Plans Be Crumbling?
Google says the new tools will better protect consumers’ privacy, but some fear they’ll actually shut out competitors and create a walled garden.
The Downfall of Adtech Means the Trust Economy is Here
Building trust means offering a value exchange for data and engagement, not going and buying it from a third-party.
People want data privacy but don’t always know what they’re getting
Data privacy research shows that people’s hesitancy to share their data stems in part from not knowing who would have access to it and how organizations that collect data keep it private.
CPRA: It’s Time to Cut Ties with Old Data
The Golden State has gone beyond any other state to create an omnibus privacy regulation.
Customer Data is Driving Retail Bankruptcy Acquisitions
In many of these big bankruptcy sales, a significant asset that changes hands is a slew of customer data points – from shoppers’ physical addresses and their email addresses to things like demographic characteristics and their purchase histories with that particular company.
Data Governance for the 2020’s
Data governance should be a bridge that translates a strategic vision acknowledging the importance of data for the organization and codifying it into practices and guidelines that support operations, ensuring that products and services are delivered to customers.
We urgently need a Global Data Convention. Here’s why.
Failure to establish a Global Data Convention could risk our economic and social stability.
Taking the Country’s Temperature on Data Privacy – Take 2
This is the 2nd installment of Marc Shull's state-by-state assessment of America's data privacy status and near-term outlook.
Why Ethical Data Use is So Important to Enterprises
Enterprises are waking up to a new risk reality in which consumers - and even their own employees - want them to put a brake on how much data they vacuum up and what they do with it.
CPRA Passed – Here are the Critical Provisions
Is the CCPA suggesting a “business” that “sells” to another “business” need not provide an opt-out?
Ex-Cambridge Analytica Exec on Ethical Data Compliance
Brittany Kaiser, the former Cambridge Analytica executive turned co-founder of the Own Your Data Foundation, is calling for…
Forter and FreedomPay Partner to Fight Fraud and Reduce False Declines
Forter and FreedomPay Partner to Connect Merchants and Banks Across a Global Network to Fight Fraud and Reduce False Declines
How to Adopt an Earned Data Strategy
What Makes for a Successful Earned Data Strategy? In order for this approach to work, the interactive experiences that are deployed must exhibit a number of characteristics.
Changing the World of Customer Data: Michael Fisher, CEO at 3radical
I had a chance to sit down with Michael Fisher, who recently became CEO at 3radical, and talk about where he sees the future of customer data and where he sees 3radical fitting into that new landscape.
How to Control Your Own Customer Data Destiny
Steve Quast goes deep into the reasons for controlling your data destiny and how brands can achieve the kind of data independence that drives long-term customer value.
5 Reasons You Need a Data Privacy Framework
As data protection and privacy become a higher corporate priority, compliance and risk professionals would be wise to leverage data privacy frameworks in their programs.
Data Privacy is a Brand Reputation Issue, Not a Compliance Issue
Meta-research from across the globe indicates that the post-COVID-19 landscape for consumer brands, and especially for luxury goods and services brands, is a potential minefield due to rapidly escalating consumer concerns for personal data privacy.
Why marketing will improve with the death of third-party cookies
It’s time we finally got serious (and honest) about what we are doing in marketing and media. The reality is, third-party cookies were a farce.
Market Planning: A New Data Science Approach
Traditional data science methods and tools are missing a level of depth that is critical to understanding today’s complex buyers and competitive environments in meaningful and actionable ways.
Handling Customer Data? Plan for Security First.
Whether a company is collecting account information from customers or aggregating platform usage data, handling large amounts of data has become the norm. While this creates boundless new opportunities for businesses in analytics and real-time decisioning, it also introduces new risks that organizations need to consider and prevent where possible.
HBR: Use Your Customer Data to Actually Help Your Customers
Just as customer data is becoming more and more valuable, customers are becoming more concerned about how their data is being used.
HBR: Be a Customer Data Custodian, Not a Data Owner
For businesses today, personal data is not just a resource — it is a core profit-driver. But the value placed on “drilling for data” has come with a high price at the human level: a dangerous mindset of data entitlement, whereby companies collect personal information and use it to make money, with little regard to the people who lent it to them in the first place.
Why Companies Should Start Measuring Data Privacy Risks
Having good visibility and openness in relation to data privacy risks can help avoid expensive breaches, maintain a good reputation, and ensure compliance.
How Does CCPA Compare to GDPR?
This piece from 1Touch.io does a solid and succinct job of comparing the key provisions of GDPR and CCPA regulations as they currently stand.
How Facebook, Google And Amazon Are Tackling CCPA Compliance
While Facebook, Google and Amazon have all been adamant that they don’t sell people’s data, CCPA has a very broad definition of what’s considered a sale.
Privacy and Morality: Data’s Double-Edged Sword
The same data collected by similar means about the same person for the same purposes may be entitled to privacy protection or not based on circumstances.
The Behavioral Data Debate We Need
As we increasingly place our faith in behavioral data to solve major problems, the biggest question we face is not what we can do with it, but rather what we are willing to do.
How to Pass the Test of “Reasonable Security” When It Comes to CCPA Compliance
While CCPA compliance focuses on citizens’ data privacy as a whole, the critical impact of the regulation relates to the litigation risk that it permits.
3 Actions for Ethical Data Collection During Pandemics
Data and analytics leaders must apply ethical data collection practices when collecting, using and sharing data, especially during the COVID-19 crisis.
Dark Web Price Index 2020
The dark web has a longstanding reputation as a haven for the worst kinds of criminal activity. This…
The Utility of Fully-Permissioned Customer Data
Fully-permissioned customer data has its roots in conversational, gamified exchanges and its utility extends WAY beyond traditionally-sourced customer data.
It’s Time to Adopt a “Data Quality Over Quantity” Mindset
Too many marketers are focused on the quantity, rather than the quality, of the data they are working with.
The Promise of Fully-Permissioned Customer Data
It wasn't that we didn't have access to fully-permissioned, freely-given customer data - it was more about finding tools that could actually deliver on that promise.
Data Privacy Laws by State
According to a recent study, 47% of Americans were not sure they understood what was done with their personal information and 59% were confused by the data privacy policy presented by companies.
Let’s Talk About Earned Data Strategy
Earned data, the kind offered up out of your customers' free will, is often the most difficult to obtain ethically, but it is also the most valuable.
How to Personalize Customer Experiences at Scale while Guaranteeing Privacy
Consumer trust is influenced by a number of factors, but thanks to a slew of recent high-profile privacy violations, even the most seemingly small—and sometimes innocent—offenses can trigger consumer distrust
Playing Mind-Games in the Fight for Online Privacy
Regulation is great, but the road to protected online privacy starts in our minds.
As CCPA Enforcement Deadline Looms, California AG Shares Latest Draft Regs
Recently the California Attorney General released what it is calling the 2nd version of the proposed CCPA regulations.
Avoiding the Big Data Creepy Factor
As marketers look to build customer relationships, they need to look at how they can save themselves from turning their hard earned brand image into a creepy one.
Candidates want data privacy rules, except for their own campaigns
In this divisive election season, there’s one thing we can all agree on: We HATE robocalls. Lately, my…
New York Privacy Act Goes Beyond CCPA
If adopted as proposed, the New York Privacy Act (NYPA) would make New York the national leader in consumer data protection.
Taking the Country’s Temperature on Data Privacy
To give businesses a better perspective on the data privacy landscape, we take a look at where each state stands on the path to adopting their own comprehensive data privacy legislation.