Browsing Category
Customer Data
210 posts
Complete Guide to Customer Lifetime Value in 2022
CLV is the metric to understand where to invest in your business for long-term success. In fact, if you want to remain a viable company over the long term, you must make it a focus area.
5 Non-Obvious Things to Consider When Building Your Data Platform
When it comes to creating the best data platform for your team and organization, it’s important to ask yourself nuanced questions about your company’s culture, business objectives, structure, and more.
The Problem with Conversion Rates
What this doesn’t tell you is WHY they dropped off ...
How To Leverage First Party Data To Improve Customer Experience
First party data is the data you collect from your customers themselves, such as names, addresses, phone numbers,…
Gathering Customer Data Effectively to Create Great CX
According to new research, how companies use customer data is becoming more important to the customer experience.
How Will the Death of Third-Party Cookies Impact First and Zero-Party Data?
While first-party data requires visitors and consent, the difficulty with zero-party data is how you get your hands on it.
You’ll Create More Value with a Relationshipping Plan
It forms the basis for optimum budget allocation. It seeks to connect the dots (all touchpoints across the journey) for a uniform, good customer experience. A marketing plan is just not designed to do this.
Inside the Coming Voice Profiling Revolution
When tech companies have further developed voice analysis software – and people have become increasingly reliant on voice devices – I expect the companies to begin widespread profiling and marketing based on voice data.
Data Privacy is a Culture, not a Challenge
To truly succeed, technology and cloud providers must understand that data privacy and trust is a cultural cornerstone…
Navigating the Potholes in Demographic Data ML Models
Biases snuck in from incorporating demographic details without the machine learning developer’s knowledge like in Amazon’s recruitment model.
Do You Trust Your Customer Data?
The most important factor is to see your customer data strategy as an ongoing process rather than a one-off project. Data is never complete.
Insights-led Segmentation Is the Next Normal
More and more organizations understand the need to shift focus from mere campaigns and begin thinking about the customer. The challenge is to turn this blueprint into reality.
Why is Turning Customer Data into Usable Insights Still so Hard?
“What perhaps surprised us was the amount of technology and capability already in place across businesses. What was lacking was the trust in the data ..."
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
First-party Data Vs Earned Data: What’s the Difference?
Rather than simply collecting data, Earned Data comes from a two-way conversation, where every interaction and every piece of data collected contributes to the overall audience journey.
How to Maximize the Value of Consumer Data
Earned Data - provided first hand by the consumer in a mutually beneficial value exchange that includes the permission to deploy it - is the best data. Marketers can only gain this type of data by first cultivating trust-based relationships with their customers.
The Business Case For Data Privacy
There is an opportunity - and a necessity - to achieve both the protection of fundamental rights like the right to privacy and business gains
The Business Case For Data Privacy
There is an opportunity - and a necessity - to achieve both the protection of fundamental rights like the right to privacy and business gains
Optimizing CX with Cloud-Based Digital Identity
Your CIAM system facilitates your customers’ trust in your brand. It’s a key interaction enabler.
Why Segmentation Matters
Incentivizing the behavior of already highly engaged customers looks very different than how brands should incentivize the behavior of customers they want to become more regularly engaged.
Moving from Big Data to Small & Wide Data
Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025.
Moving from Big Data to Small & Wide Data
Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025.
Journey Mapping to Know Your Customers’ Challenges
To design an effective journey map, you have to be aware of some potential pitfalls.
Do Consumers Really Want Control Over Their Data?
It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. This should serve to caution online advertisers of a few things: how they collect their data, how accurate it is, and how frequently it’s being used.
Flipping the Script on Customer Data: Dr. Don Vaughn of Invisibly
Invisibly just announced what might be the first fully scalable platform that lets consumers make money on their customer data. The platform, which is currently in beta, will match fully-permissioned customer data sources with brands.
Opinion: What Happened to the Customer 360?
Gartner used to urge enterprises to embrace a 360-degree view of their customers. Now it's arguing the opposite.
Your Data Privacy: How Much Do People Know?
It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it.
5 Ways to Show Empathy in Your Marketing Right Now
Empathy in marketing isn't new or rocket science– in the fictional 1950s, Man Men’s Don Draper was infamous for the way he'd frame a product's features around fulfilling human needs.
Understanding How to Build an Earned Data Culture
Earned Data Culture looks at individuals, not an audience; micro audiences, not an entire audience. The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer.
The Ethics of Data Analytics: The ‘Should We’ Question
Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.
Data Privacy Demands a Legit Data Protection Strategy
Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.
How to Glean User Insight While Respecting Personal Privacy
The first step in redesigning user analytics is acknowledging that the average privacy and security measures taken on sensitive information are neither private nor secure.
Why Agencies are Ditching Complacent Data Providers
Incoming bans on third-party cookies, driven by Google and Apple, have made many agencies more closely scrutinize the origins of any third-party data they might be using.
What’s the Difference Between Zero-Party & Earned Data?
Earned Data stitches together a conversation with your consumer that can dramatically increase their satisfaction with your organization, brand, or products.
Data Leaks aren’t Breaches but they’re Still Screwing Users
Doesn't matter how the data got out -- the end result is the same.
Earned Data: The Key to Both Brand and Customer Satisfaction
Sometimes two things marry up so well — it’s as if it was meant to be. They call that serendipity, or in the corporate world: synergy.
Data of the Dead: Digital Immortality Exposes Holes in Data Protection Laws
"Human society as a whole is creating more digital footprints than ever before ..."
The End is Nigh for Surveillance-Based Targeted Advertising
If at the heart of your marketing lies clickstream and third-party data, any connection is likely to be forged through interactions at a customer service level rather than from the very outset - which is what earned data achieves and builds.
Data ethics: It’s Time for Courage, Not Just Compliance
We have to change the narrative from talking about privacy as a risk factor to talking about privacy and data ethics as a positive step toward a healthy digital society.
How Uber Learned It Had A Huge Ad Fraud Problem
Ad fraud remains an embedded, expensive and pervasive problem in the digital advertising sector, although attitudes have changed dramatically from a few years ago
Dark Web Price Index 2021
Editor’s Note: To illustrate the scope of data fraud activity, the Dark Web Price Index 2021 is proof-positive…
Customer Churn: How Many of Your Customers Walked Away Last Year?
It’s rare that you will see customer churn reduction as a core objective on a marketing plan.
Why Investing in Consent and Preference Management Is Vital in 2021
The future of data collection will focus on earning consented data from consumers directly. Rather than web scraping, it will be more transparent. That’s a good thing!
Consumer Segmentation: Maybe You Could Be Doing It Better
When it comes to consumer segmentation, most brands divide their customers into groups based on common predetermined characteristics, allowing them to change their messaging depending upon the segment. But how can you know for sure if those are the most accurate segments to engage?
Data without a strategy is like a vacation without enjoyment
Most companies have a “data strategy” that is too myopic and therefore more of a tactic than a strategy.
Tapping the Power of Unstructured Data
If your organization struggles to corral and analyze unstructured data, you’re not alone. Only 18% of organizations in a 2019 survey by Deloitte reported being able to take advantage of such data.
It’s Data Privacy Day. Again. Still.
This year, Data Privacy Day 2021, spotlights the value of information and how to “Own Your Privacy” and “Respect Privacy.”
Could Google’s Cookie Plans Be Crumbling?
Google says the new tools will better protect consumers’ privacy, but some fear they’ll actually shut out competitors and create a walled garden.
The Downfall of Adtech Means the Trust Economy is Here
Building trust means offering a value exchange for data and engagement, not going and buying it from a third-party.
CPRA: It’s Time to Cut Ties with Old Data
The Golden State has gone beyond any other state to create an omnibus privacy regulation.