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Data Strategy
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The Business Case For Data Privacy
There is an opportunity - and a necessity - to achieve both the protection of fundamental rights like the right to privacy and business gains
The Business Case For Data Privacy
There is an opportunity - and a necessity - to achieve both the protection of fundamental rights like the right to privacy and business gains
Winning the Analytics Battle in a New Decade of MarTech
Navigating the world of data and analytics in the quest to win consumer attention has become a daily undertaking for marketers.
Why Segmentation Matters
Incentivizing the behavior of already highly engaged customers looks very different than how brands should incentivize the behavior of customers they want to become more regularly engaged.
What to Ask when Selecting an Audience Engagement Solutions Provider
Audience engagement mechanics should not only use existing customer data to recognize and personalize each individual engagement journey, they should also gather that Earned Data in real-time and adapt each repeat visit accordingly.
Solve Cookie Tracking With Loyalty
The data you collect has value well beyond personalization.
Moving from Big Data to Small & Wide Data
Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025.
Moving from Big Data to Small & Wide Data
Big data is set to move out of the spotlight in the near future, with 70 per cent of all organisations to take up small and wide data instead by 2025.
The Year of CX Data Shifts Into Overdrive
This pivotal moment in CX history makes designing compelling journeys that deliver an emotional outcome to earn your customer’s loyalty more efficient and cost-effective than ever before.
Gupshup raises $240 million
I’m excited to share that Gupshup raised an additional $240 million in funding from a group of industry-leading…
Do Consumers Really Want Control Over Their Data?
It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. This should serve to caution online advertisers of a few things: how they collect their data, how accurate it is, and how frequently it’s being used.
Opinion: What Happened to the Customer 360?
Gartner used to urge enterprises to embrace a 360-degree view of their customers. Now it's arguing the opposite.
Vault Platform secures $8.2 million Series A
Vault Platform, the pioneering workplace ethics & compliance platform, has closed an $8.2 million Series A funding round…
Understanding How to Build an Earned Data Culture
Earned Data Culture looks at individuals, not an audience; micro audiences, not an entire audience. The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer.
The Ethics of Data Analytics: The ‘Should We’ Question
Perhaps the time has come to define a set of data ethics associated not with how the data is accessed or manipulated but with the purpose for which it is analyzed.
Data Privacy Demands a Legit Data Protection Strategy
Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.
What’s the Difference Between Zero-Party & Earned Data?
Earned Data stitches together a conversation with your consumer that can dramatically increase their satisfaction with your organization, brand, or products.
Data Leaks aren’t Breaches but they’re Still Screwing Users
Doesn't matter how the data got out -- the end result is the same.
Earned Data: The Key to Both Brand and Customer Satisfaction
Sometimes two things marry up so well — it’s as if it was meant to be. They call that serendipity, or in the corporate world: synergy.
The NFT Gold Rush: What It Means for Marketers and Brands
Christie’s famously just sold a digital collage by Beeple for $69.3 million, marking the first solely-digital artwork sold at auction and the third highest price fetched for a work by a living artist.
The End is Nigh for Surveillance-Based Targeted Advertising
If at the heart of your marketing lies clickstream and third-party data, any connection is likely to be forged through interactions at a customer service level rather than from the very outset - which is what earned data achieves and builds.
Data ethics: It’s Time for Courage, Not Just Compliance
We have to change the narrative from talking about privacy as a risk factor to talking about privacy and data ethics as a positive step toward a healthy digital society.
Wielding the Power of AI Wisely With Your Customer Data
As more brands adopt AI to power personalized experiences, bringing efficiencies and improvements to customer experience and engagement, they must stay mindful of AI bias and the potential for it to rear its ugly head if these tools are used in the wrong ways.
Does Strong Data Privacy Make for Stronger Security?
There is a saying in sociopolitical circles: “politics is downstream from culture.” Using that same line of thinking, poses a question: Is information security downstream from data privacy?
Why Investing in Consent and Preference Management Is Vital in 2021
The future of data collection will focus on earning consented data from consumers directly. Rather than web scraping, it will be more transparent. That’s a good thing!
Data without a strategy is like a vacation without enjoyment
Most companies have a “data strategy” that is too myopic and therefore more of a tactic than a strategy.