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ruth stevens
14 posts
Ruth Stevens’ Ten B2B Trends to Watch in 2022
The last time I dared to compile a set of a year-end predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so.
B2B Marketing is All About Leads – So Why Bother With Branding?
Let’s remind ourselves that brands aren’t built by marketing communications alone.
Big Ideas from Two Early-Summer B2B Marketing Conferences
Two-thirds of our marketing is occurring without us, via friends, colleagues and influencers. And that may grow closer to 90% soon. We need to build authentic stories, not ads. Build belonging and community.
New Trends in B2B Conferences and Events
As organizers return to in-person, they are finding new ways to attract and engage attendees. Here are some techniques I’ve learned of recently that I know you will find inspiring.
B2B Marketing Conferences 2022-2023
Thanks to eager pent-up demand, B2B marketing conferences are making a welcome comeback. Here’s the line-up for the fall of 2022, and into 2023.
New Developments in B2B Marketing
“Traditional B2B Sales and Marketing Are Becoming Obsolete.”
Top B2B Marketing Conferences in 2022
Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed.
CMO’s Top 10 Marketing Challenges of 2019
A peek into what CMO's have been dealing with this past year. You'll see a variety of challenges outlined and the various approaches taken to meet them.
B2B Podcasters: YouTube is Your Best Way to Attract Listeners
Taking your content to video is the next step. Why? Because that is where your target is. How do I know that? Because EVERYONE is on YouTube!
B2B Podcasters: YouTube is Your Best Way to Attract Listeners
Taking your content to video is the next step. Why? Because that is where your target is. How do I know that? Because EVERYONE is on YouTube!