Browsing Category
Marketing
107 posts
Making Out Marketing – the Next Stage of Selling with Sex
Selling sex in 2021 looks very different from previous iterations, like the ’90s “heroin chic” era.
Why Customer Personas?
The personas advantage: translating mountains of data into an intuitive, easy-to-use and actionable framework.
HBR: 10 Truths About Marketing After the Pandemic
We must tread a fine line between brand marketing and performance marketing, recognizing that we currently have a bias toward what we can readily quantify.
The Psychology of Attraction and Its Influence on Branding and Advertising
Whether it’s judging a company by its CEO or judging a brand by its choice of an advertising model, the psychology of attraction influences our consumer behavior more than we think.
Could Google’s Cookie Plans Be Crumbling?
Google says the new tools will better protect consumers’ privacy, but some fear they’ll actually shut out competitors and create a walled garden.
Tech Overload a Danger to Design Thinking Humanism
It is design thinking’s insistence on making empathy its point of departure that makes it so effective.
Value, not Volume is a Better Bar for Good Marketing
The next wave of marketing stems from a huge increase in the fidelity and accuracy of customer signals from across the business.