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Conversations with TheCustomer: Chuck Ehredt, CEO of Currency Alliance
What should you be asking of your Loyalty Program? Chuck Ehredt, CEO of Currency Alliance, came into the…
TheCustomer News – Episode 1
Each episode features a run-down of current headlines along with commentary from the experts and then one or two longer-form “deep dives” that unpack more complex issues.
Innovation Spotlight: Giving Assistant
Today we’re pointing the spotlight at Giving Assistant, a mission-driven platform with a goal to transform shopping into charitable actions.
Conversations with TheCustomer: Paula Thomas
In this episode of “Conversations with TheCustomer“, Paula Thomas talks about where the most innovative approaches in loyalty are coming from, how some of those approaches are winning customer loyalty
Conversations with TheCustomer: Phil Rubin, CEO of rDialogue
Recently Phil and I sat down to talk about their just-released white paper, “The Power of Brand Loyalty in a Post-COVID World“, and how the psychology behind it has shifted, how the mechanics powering it need to, and how vitally important it is that brands understand how much has just changed.
The Promise of Fully-Permissioned Customer Data
It wasn't that we didn't have access to fully-permissioned, freely-given customer data - it was more about finding tools that could actually deliver on that promise.
CRMC & TheCustomer: Tom Kuypers of Ollies Bargain Outlet
Tom Kuypers, Senior Vice President of Marketing & Advertising at Ollies Bargain Outlet has a unique perspective on those issues because he and his team have, at the time of this writing, already re-opened all of their 360 stores across the U.S.
How To Avoid Bankrupting Your Brand or What Happened to JC Penney?
According to the 2020 Customer Loyalty Engagement Index, J.C. Penney has been #8 (of 8 sector brands we track) when it came to customer loyalty for the past 4 years.
The COVID-19 Lifestyle Changes Survey – What We’ve Learned So Far
A look back over what we've learned about our lifestyles and ourselves since the beginning of the COVID-19 pandemic.
Covid-19 Consumer Behavior Reaches Saturation Levels 60 Days In
We seem be reaching a behavioral plateau of sorts.
CRMC & TheCustomer: An Interview with Devon Wylie
In our most recent Conversation-with-TheCustomer, Michael Fisher and I sat down with Devon Wylie, President of CRMC, to talk about one of the most important events in retail.