I’ve known Phil Rubin for a couple of years and have always been impressed by his ability to make big points in ways that somehow feel like they were my ideas in the first place. Remarkable talent, that.
rDialogue, the company that Phil founded and now helms, was recently acquired by Bond Brand Loyalty in a move that strikes me as bold and deft for both parties. rDialogue gets access to Bond’s deep bench of talent and technology, and Bond gets a team of some of the smartest thinkers in this space.
Recently Phil and I sat down to talk about their just-released white paper, “The Power of Brand Loyalty in a Post-COVID World“, and how the psychology behind it has shifted, how the mechanics powering it need to, and how vitally important it is that brands understand how much has just changed. Hope you enjoy the conversation as much as I did.
You can download the white paper here.