Browsing Tag
coronavirus
3 posts
Coronavirus and Your Brand Strategy
Robert Passikoff, in addition to being a good friend of TheCustomer, is something of a sage in matters of brand affinity and the history thereof. His take - and advice - on how brands need to manage through the current coronavirus crisis is much-needed perspective right now.
Coronavirus & The American Consumer
Suzy just published the results of a survey to determine how the American consumer is reacting to, and anticipating the future of Coronavirus.
What if Coronavirus Puts the Brakes on Experiential Marketing
How will coronavirus affect customer engagement? How will enterprises deal with what could be a completely upended customer landscape?