Robert Passikoff, in addition to being a good friend of TheCustomer, is something of a sage in matters of brand affinity and the history thereof. His take - and advice - on how brands need to manage through the current coronavirus crisis is much-needed perspective right now.
Suzy just published the results of a survey to determine how the American consumer is reacting to, and anticipating the future of Coronavirus.
How will coronavirus affect customer engagement? How will enterprises deal with what could be a completely upended customer landscape?