Power Digital today announced its acquisition of DataQ, the premiere customer activation and targeting technology tool. Fueled by proprietary algorithms and advanced extract, transform, and load (ETL) technology, DataQ helps clients maximize the lifetime value of their customer base through in-depth insights. These unique findings allow the brand to increase purchase frequency, reduce customer churn, and find customers similar to their most valuable clientele.
“With the ever-growing importance of 1st party data in digital marketing campaigns, I am thrilled to bring the power of our customer data platform to Power Digital,“ says Co-Founder of DataQ, Andreas Roell. “On our two-year standalone journey, we have witnessed how media campaigns not only drive higher performance through our abilities for increased personalization but also how e-commerce brands have taken advantage of newly found transactional insights about their customers. As a 20-year veteran of the digital agency sector, it is great to see how Power Digital is charging into the new expected norm for agencies where clients require technology enablement and full integration between media campaigns and business transactions. We could have not asked for a better home for our technology.”
The introduction of DataQ provides yet another industry edge to Power Digital. Combining DataQ’s inherent capabilities alongside Power Digital’s proprietary machine learning tool nova will give robust insight into every step of the customer journey, providing critical information on what is needed to effectively scale. “At Power Digital, we are continually looking for methods to help our clients achieve their full-growth potential and now with the incorporation of DataQ, we can offer game-changing intelligence, making our approach that much more data- driven,” says Grayson Lafrenz, CEO of Power Digital. “DataQ will augment our nova platform and data warehouse, giving us a best-in-class ability to connect with our client’s platforms, providing us with even better customer insights.”
Power Digital is nationally recognized for its ability to marry the best of art and science, providing a client experience that uses data and analytics to guide strategy, ultimately driving irrefutable value. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for every stage of the funnel and for every milestone of the consumer journey.
For additional information, please visit powerdigital.com and follow along on LinkedIn at /power-digital-marketing-inc- and Instagram @power_digital.
About DataQ
DataQ is a next-generation first-party data platform, which connects customer and transaction data to sophisticated, personalized marketing campaigns. Built with a sole focus to impact e-commerce retailers’ bottom line and drive comprehensive insights, DataQ enables the highest level of relevant and segmented audience groups available. Used by leading and emerging e-commerce merchants alike, the technology gives any size of marketing team the targeting tools typically only available to the most advanced marketers.
About Power Digital
Power Digital is a leading, data-driven performance marketing agency located in San Diego, CA. As a full-service agency, the company offers services including: SEO, Content Marketing, Paid Media, Social Media Marketing, PR, Influencer, Email, Conversion Rate Optimization, Amazon Marketing and Web Development, with an emphasis in helping brands scale revenue and increase profits through customer acquisition and retention programs. Its tech-enabled B2C and B2B marketing campaigns focus on measurability and driving bottom line business results. The Power Digital team’s family mentality and growth mindset culture fosters a strong work ethic, innovation and an ownership mentality from its talented team. For more information, please visit powerdigital.com.
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