New Balance taps Aptos technology

Athletic leader New Balance will deploy Aptos cloud-based applications across its retail footprint in North America and Europe in a quest to modernize and elevate the customer experience. The technology will provide expanded fulfillment options, optimized merchandise availability and seamless interactions across channels, according to a press release.

New Balance employs more than 8,000 associates around the globe, and in addition to its manufacturing operations in the U.S. and U.K., it has more than 130 owned retail stores.

The Aptos technology will touch nearly every aspect of New Balance’s retail operations — from how the company engages with shoppers to how orders are captured and fulfilled to inventory management.

New Balance will also adopt Aptos ONE, a microservices-based SaaS platform.

“For more than 100 years, New Balance has been a brand and business in motion — we were born to move,” Stephanie Smith, VP of retail, North America, at New Balance, said in the release. “The same energy and passion that we invest in our products, people and communities can be found in our commitment to offering modern, differentiated and highly satisfying customer experiences.”

“In Aptos, we see a global technology partner that is investing in the future of retail,” Ravi Shankavaram, New Balance CIO, said in the release. “By harnessing the power of SaaS and microservices and tapping into proven-at-scale and functionally rich solutions, we are excited to move forward on our retail and omni innovation journey with Aptos and a unique shopping experience.”

This article originally appeared in Retail Customer Experience.

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