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Digital transformation
53 posts
ANA Warns of Potential “Existential Crisis” in Martech
Brands face an “existential crisis” as the implementation of marketing technology (Martech) poses various challenges ranging from wasted spend to the possible erosion of consumer trust.
Is there a right way to buy marketing technology?
Selection teams should focus on their own user stories rather than generic vendor reference implementations.
To Survive Disruption, Build A Digital Technology Foundation
Without a digital transformation strategy and the technology to support it, the odds of surviving a disruption of this magnitude are frighteningly low.