Blackhawk Network Announces Integration with Salesforce

Blackhawk Network customers can now benefit from innovative digital rewards technology to deliver hyper-targeted engagement and drive customer loyalty

Pleasanton, CA, October 19, 2023 – Blackhawk Network (BHN) today announces BHN Rewards Integrates With Salesforce: Engage Prospects, Appease Customers on Salesforce AppExchange, which empowers customers to leverage cost- and time-efficient, innovative digital rewards technology to help drive customer loyalty. The tool enables businesses to send personalized digital gift and prepaid cards to build rapport and drive engagement with sales prospects and existing customers for taking actions like joining webinars or demonstrations, and to quickly appease dissatisfied customers on the spot.

BHN, a global branded payments and incentives provider, developed this technology to integrate seamlessly with Salesforce Sales Cloud and Service Cloud, helping businesses more directly connect with their target audiences in real-time, empowering employees to work more autonomously and eliminating the need for reps to frequently switch between software programs.

The BHN Rewards Integration with Salesforce is currently available on AppExchange here.

As sales teams are being tasked to do more with less, the BHN Rewards integration offers users better ways to attract prospects, keep customers engaged and loyal, boost response rates, accelerate deal velocity, improve close rates, quickly provide customer appeasements, and leverage touchpoint opportunities to drive brand loyalty. Consumers value choice, and the BHN Rewards Integration with Salesforce provides more than 400+ digital gift and prepaid card reward choices that can be custom-curated for individuals or groups; recipients also have an option to e-donate their reward(s) to over a dozen charities.

The BHN Rewards Integration with Salesforce features digital rewards technology that keeps software costs to a minimum (there is no limit on seats or licenses, so every frontline employee has access for a flat rate), prevents representatives from having to frequently switch between software tools, eliminates shipping overhead and timelines via a fully digital process, and refunds unclaimed rewards. Users are given full control over multiple campaigns and user groups, can track reward status and maintain full visibility into reward usage, can set budget guardrails, and have access to real-time financial updates via spending summaries available within Salesforce. 

Comments on the News

  • “Businesses today face multiple hurdles when it comes to identifying and using the right technologies, streamlining resources and business processes, empowering and unburdening employees, and optimizing financials—while driving customer loyalty and generating revenue. We built the solution directly into a tool hundreds of thousands of sales reps and customer service teams already use every day,” said Talbott Roche, CEO and president of BHN. “We help businesses understand and leverage a transformative approach to rewards programs by eliminating friction throughout the process for users and end recipients—while also streamlining resources and creating significant cost savings. There is considerable noise throughout sales cycles, and cutting through it to get to a “yes” faster can create a substantial competitive advantage. As companies look to future-proof their operations, optimizing resources and applying fresh technology will help architect long-term health and profitability.”
  • “The BHN Rewards Integration with Salesforce is a welcome addition to AppExchange, as it accelerates business transformation for customers by providing a forward-thinking technology solution to help customers run their businesses more effectively and efficiently,” said Alice Steinglass, Executive Vice President of and General Manager, Platform at Salesforce. “AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs.”     

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers and entrepreneurs to build, market and grow in entirely new ways. With more than 7,000 listings, 11 million customer installs and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

Additional Resources

Salesforce, AppExchange, Sales Cloud, Service Cloud and others are among the trademarks of, inc.

About Blackhawk Network (BHN)

Blackhawk Network (BHN) is the leader in global branded payment technologies. We strengthen relationships between brands and their customers, employees, and partners by transforming transactions into connections. BHN’s portfolio includes: Gift Card & eGift products, promotions and distribution that grow revenue faster; Rewards & Incentives that build loyalty and acquisition and are integrated into today’s leading platforms; and Payments that enable businesses and customers to access and disburse funds in convenient and innovative ways. BHN’s network spans across the globe with over 400,000 consumer touchpoints. Learn more at

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