Partnership enables Eddie Bauer to generate real-time personalized creative based on cross-channel behavioral and contextual data
Movable Ink, the leading software company powering creative personalization for the world’s largest brands, announced it was selected by Eddie Bauer for its platform that generates data-activated, contextually relevant creative at the time of engagement across email, mobile and web. This relationship underscores Eddie Bauer’s focus on driving marketing agility and delivering customer-centric shopping experiences.
More than 700 of the world’s most innovative brands rely on Movable Ink’s platform to automate the creation of unique on-brand experiences for each consumer at every moment. This partnership with Eddie Bauer builds upon Movable Ink’s expertise in retail, having powered countless innovative revenue-generating campaigns for apparel brands supported by a team with deep vertical expertise.
“As retailers continue to navigate COVID into recovery and reopening, providing superior experiences — both digital and in-store — is paramount to long-term customer trust and retention,” said Julio Lopez, Director of Client Strategy, Retail Practice Lead at Movable Ink. “With information constantly changing, it’s critical for brands to be able to update content in real time at the moment a customer engages. It’s a privilege to be connected with a storied, forward-looking retail brand like Eddie Bauer and to play a core role in their next-level personalization, customer experience and overarching digital transformation initiatives.”
This article originally appeared in MarTech Series.
